World Halal Business Conference 2022 to benefit local Halal Industries in both Countries

World Halal Business Conference 2022 to benefit local Halal Industries in both Countries

Petaling Jaya – 19 August 2022, The World Halal Business Conference 2022 (WHBC), an industry forum organised by the Halal Development Corporation Berhad (HDC), will be expanding its reach to Australia with the setting up of the first WHBC Circuit to be held outside of Malaysia at Pullman Albert Park, Melbourne this 1-2 September.

Organised by HDC, an agency under Ministry of International Trade and Industry (MITI) Malaysia and supported by the Australian Trade and Investment Commission (AUSTRADE) and the State Government of Victoria, WHBC Circuit Australia is seen to directly contribute in the overall development of halal industries both Malaysia and Australia.

With the theme “Halal Opportunities in a Borderless World”, WHBCC2022, which is in its 14th. edition this year, will take advantage of the physical gathering of key government leaders and representatives of both countries, as well as captains of the industry, businesses, trade councils and civil society leaders from all over the world, to deliberate, promote and network within the two-day conference.

“As per the terms of the Memorandum of Understanding signed between HDC and AUSTRADE in February this year, the WHBC Circuit in Australia will focus on strategic business initiatives comprise of three main pillars, which include investment promotion, trade negotiations and Halal skilled talents,” said Hairol Ariffein Sahari, Chief Executive Officer of HDC.

“We will deliberate prevailing issues faced by the industry, with a view to inspire wealth creation, as well as promote Halal business opportunities amongst industry players. Post-event, we will continue our engagement with the industry with a series covering all the major cities throughout Australia, to create the momentum on the lucrative potential of the Halal industry and recognise Malaysia’s leadership role in the halal industry eco system,” he added.

“We are honoured that Australia has been chosen as the inaugural host country for WHBC Circuit 2022. This is a unique opportunity for the Australian industry and businesses to learn more about the opportunities for collaboration with Malaysian businesses to benefit both our nations, but also more broadly within the global halal economy,” said Paul Sanda, Austrade’s Senior Trade and Investment Commissioner, based in Kuala Lumpur.

“Australia and Malaysia have a strong trading and investment relationship built on a shared understanding of the value it brings to sustainable economic growth and the complementarity of our two economies. A focus on building greater links in halal and collaboration across multiple industry sectors can only lead to positive outcomes for our businesses and industry bodies.

“I am excited by the caliber of speakers and the participants will hear from some of the very best in their respective fields. Many businesses will expect most of the topics to centre on food & beverages but the conference will also attract representatives from the pharmaceutical, cosmetics, supply-chain, financial services and technology sectors. I am excited by this opportunity to work more closely with businesses to strengthen our international collaboration in all facets of the halal economy”, he said.

Delegates to the two-day inaugural WHBC Circuit Australia will not only be empowered by the main Thought Leaders Conference, which will feature a total of 46 panelists and moderators to drive the agenda forward, they will also be presented with six parallel sessions on various subsectors within the halal economy.

Within the Thought Leaders Conference, among the highlights include issues and opportunities within Food Security, Safety & Sustainability, Halal Ingredients Ecosystem, Halal Business Agility through Digitalization, Halal Finance and Banking, Muslim Friendly Tourism and Halal Trade Connectivity.

The six Parallel Sessions meanwhile, will cover presentations such as Clarifying Misconceptions on Halal, Investment into Halal industry in Malaysia, Opportunities for Start-ups in Healthcare Industry, Environmental, Social, and Governance (ESG), Halal Science & Innovation, and Halal Media and Entertainment.

In addition, there will be brand positioning showcase of 20 Malaysian and Australian companies focusing on Halal Champions and wealth creation from technological breakthroughs and innovation. Among the participating companies include Duopharma Biotech, Ramly Food Marketing, Fraser & Neave Holdings, Malaysia Airlines,Halal International Selangor, Malaysian Palm Oil Council and the Australian Halal Certifier (Islamic Coordinating Council of Victoria), as well as state government representations from the Malaysian states of Selangor, Sabah and Melaka.

“We will also organise a pre-session Halal Park preview for WHBCC2022 delegates, on the potential for investment into nine selected Halal industry parks in Malaysia. In addition, a Halal Industry Training will also be organised in Melbourne by Malaysian companies exporting to Australia, including by Fonterra, Cedar Meats and Supreme Food,” added Hairol.

For members of HDC’s Halal Integrated Platform (HIP) platform, a Business2Business matching session between Malaysian and Australian companies are also in the cards, which will also hopefully conclude during the Business Networking Dinner in conjunction with WHBC Circuit Australia, to be hosted by AUSTRADE for the Malaysian and Australian halal industry stakeholders.

Hairol also took the opportunity to announce the participation of the Australia-Malaysia Business Council, the Malaysian High Commission(Melbourne),Australia-Arab Chamber of Commerce & Industry, and the Asialink Business of the University of Melbourne as WHBCC2022 partners. Others supporting agencies for this conference include MATRADE, JAKIM,MIDA, MAFI, and MESDAQ Melaka, he said.

“All in all, this is definitely a conference that should not be missed for key decision makers, diplomatic envoys, captains of the industry and related stakeholders within the government sector, multinationals, trade and industry associations and chambers of commerce. At the moment, top participating countries for delegates are from Australia, New Zealand, Malaysia, Singapore, Philippines and Canada. We hope to get more delegates from Europe, Africa and West Asia,” he said.

MIHAS 2022 and Halal Sectors in Malaysia

MIHAS 2022 and Halal Sectors in Malaysia

The halal industry is rapidly growing across the globe. Rather excitingly, Malaysia is a major player within the industry and looks set to further strengthen its position in the coming years.

According to the State of the Global Islamic Economy (SGIE) Report 2020/2021,Malaysia is ranked 1st in the sectors of Halal Food, Muslim-Friendly Travel, cosmetics, and pharmaceuticals.

Malaysia’s strong performance in these sectors along with being a top Muslim-friendly destination among the Organisation of Islamic Cooperation (OIC) countries augurs well for the nation’s economic revival post-pandemic.

Key areas for growth

Malaysia External Trade Development Corporation (MATRADE) hopes to spearhead the country’s efforts in the halal industry. The Malaysia International Halal Showcase (MIHAS), which concluded its 17th edition in December 2021 is one of the key pioneering projects that MATRADE has initiated towards realising this aim.

Themed ‘Empowering Halal, Tomorrow, Together’ and with the aim of positioning Malaysia as the world’s main halal hub, MIHAS 2021 prevailed in its efforts, as testified by the strong performance by all the exhibitors especially Malaysian exporters.

MATRADE identified twelve key pillars that collectively can represent the global halal industry, all of which were showcased at the event. The event connected fellow exhibitors with local and international manufacturers, entrepreneurs, and agents as well as event visitors and members of the public.

The 12 pillars showcased were:

  • Food and beverage
  • Education
  • Pharmaceuticals
  • Services and enablers
  • Franchise
  • Modest fashion
  • Islamic finance
  • Cosmetics and personal care
  • Media and recreation
  • Muslim friendly travel
  • e-commerce and
  • Food technology

According to the SGIE report cited earlier, approximately 1.9 billion Muslims spent a total of US$ 2.02 trillion in 2019 on the five sectors of food, fashion, pharmaceutical, media/recreation, and travel.

Halal Food & Beverage

The department of statistics Malaysia & JAKIM estimates Malaysia’s halal F&B sector export value increased by 10.4% from the previous year to RM22.0 billion in 2019. This is largely due to the strength of the Malaysia’s processed food sector, which continues to expand and strengthen its manufacturing capabilities, producing products that are attuned to global standards.

Food Technology

The 2021 Budget covered various initiatives that focused on technology deployment and enhancement in the halal industry. Some of the areas that are given focus on including the technology required to ensure food traceability to verify authenticity of the products, including its ingredients to ensure authenticity of the halal food and beverage.

Technologies such as serialisation, artificial intelligence (AI), machine learning (ML), Internet of Things (IoT) and blockchain technology along with food science are being used as part of the Malaysian government’s policy to be globally competitive.

Modest Fashion

Modest or Islamic fashion is no longer just a movement but a billion-dollar industry that has gone global. According to the SGIE report, this sector currently has a value of US$277 billion.

MATRADE has been an instrumental figure behind the scenes in the modest fashion industry by regularly promoting homegrown businesses and connecting them to potential buyers and fashion designers globally. It also facilitates the participation of Malaysian fashion designers in industry events such as Fashion Weeks to grow brand awareness and develop market access.

Cosmetics & Personal Care

The halal cosmetics and personal care sector in Malaysia is gaining strong traction amongst global industry players and consumers. Halal cosmetics and personal care products are also sought after by non-Muslims, as many seek natural, chemical-free, and safe products.

Malaysia is also ranked first in the cosmetics and pharmaceuticals sector, according to the SGIE report. With the halal cosmetics and personal care sector in Malaysia showing prospective potential, many more Malaysian SMEs are emerging and making a name for themselves in the market.

Pharmaceuticals

Modern medicine may contain ingredients that are non-halal or manufactured in a way that does not align with Islamic values. This situation opens a multitude of doors for the halal pharmaceutical industry.

Malaysia is the trailblazer in the certified halal pharmaceutical industry and with MIHAS 2021 serving as a platform that connects the nation to the world, greater opportunity arises for Malaysian pharmaceutical manufacturers to be more competitive internationally.

Malaysia is ranked first in the list of best Muslim-friendly holiday destinations according to the Master Card-Crescent Rating Global Muslim Travel Index (GMTI) 2021.

Taking full advantage of this is the Islamic Tourism Centre (ITC) that collaborated with MIHAS 2021 to organise a forum on Muslim-friendly tourism and hospitality. The forum presented keynote speeches, interactive panel discussions, and specialist presentations that explore the potentials to emerge in the Muslim travel market as well as perspectives from industry leaders.

Among the 12 pillars, sectors that recorded the highest total sales during the virtual exhibition were Islamic financial services, food & beverage, pharmaceuticals,  cosmetics, and personal care. MATRADE aims for MIHAS 2022 to achieve more revenue and exposure by integrating a hybrid format of both physical and virtual configurations.

The summit in Kazan gathered economic representatives of Russia and Islamic countries

The summit in Kazan gathered economic representatives of Russia and Islamic countries

With the presence of numerous economic representatives of Russia and Islamic countries in Kazan, the capital of the Russian Republic of Tatarstan, yesterday began the three-day 13th International Economic Summit in Kazan, reports Anadolu Agency (.).

Anadolu Agency (.) is the global communication partner of the summit, which began with the opening of the “Russia Halal Expo 2022”.

The event is held within the activities of the Strategic Vision Group of Russia and the Islamic World and brings together representatives of international organizations, public and financial institutions, diplomatic missions, investors and entrepreneurs.

“The summit in Kazan is the main and only platform for economic interaction between the region of Russia and the countries of the Organization of Islamic Cooperation. It presented itself as a successful business platform for establishing new contacts, presenting economic opportunities and investment potential of our country,” said Tatarstan President Rustam Minnikhanov. .

The three-day event aims to strengthen co-operation in trade, economy, science and technology and promote social and cultural ties between Russia and OIC member states.

The sharing agenda and the halal industry will be on the agenda. Other key topics are Islamic finance and partner banking, youth diplomacy, export development, and entrepreneurship and investment.

On the sidelines of the summit, the Forum of Mechanical Engineering Clusters, World Halal Day and events dedicated to 1,100 will be held. anniversary of the acceptance of Islam by the Volga Bulgarians.

Among the traditional events of the summit are the Forum of Young Entrepreneurs of the OIC countries, the Forum of Young Diplomats of the OIC countries and SberTalk – a multimodal platform for discussing the problems of the financial sector with government and business representatives.

Nearly 5,000 people from 41 Russian regions and 64 other countries took part in last year’s International Economic Summit in Kazan.

Opinion: The significance of Halal meat

Opinion: The significance of Halal meat

By Syed Ilyas Basha

There is a lot of talk going on these days about ‘HALAL’ (meat) in media in the country. While some are critical of it, the other group is in its favor. It is the ‘meat’ being debated upon, a non-vegetarian food for some. The fact is, India is one of the important producer and third largest exporter of meat in the world and earns huge income by way of valuable Foreign Exchange. With about 1.8 billion Muslims around the world who eat only halal meat, the halal-certified food and beverage market valued at $415bn internationally, India occupies third position. Petty shop owners and road side kiosks in the country sell meat to local consumers; the animals are slaughtered in government established slaughterhouses spread over in towns and cities. Large Trading Houses export it at corporate level by processing it in their large slaughter houses at a larger level.

‘HALAL’ is not simply a tag, label or slogan as some may put it. It has a reason, philosophy and comprises certain specific actions. It has its scientific, wellness and divine reasons too. The term refers to things and procedures applied for slaughtering a particular (permissible) animal with the purpose to consume its meat. It is done in accordance with Islam suggested procedure. Several conditions need to be fulfilled. The animal is laid down first and its throat is slit (dhabih) in a swift way causing deep incision with a very sharp knife, cutting the wind pipe, jugular veins, carotid arteries of both sides but leaving the spinal cord intact. “The name of Allah” or (Bismillah) (In the name of Allah) has to be called/recited by the person performing the act upon slaughter of each animal individually. This act results in a quick drop in blood pressure, restricts blood supply to the brain and allows the blood (considered to be toxic and harmful for the human health) flow out of the animal now collapsing, to the maximum. This abrupt loss of pressure results in the rapid and irreversible cessation of consciousness and sensibility to pain (a requirement held in high regard by most institutions.).
It is worth noting that not just meat or diet, the concept of ‘halal’ influences Muslims’ entire lifestyle including earning and spending, clothing work, leisure etc. and almost in all walks of life. It is prohibited to slaughter one for the sake of fun or as a part of practice, competition etc. The majority of Muslims ensure they eat halal food only and also try to conduct themselves in a halal manner irrespective of place they are living in. It does not mean that they impose their choice on others. The belief by some that raising or transporting animals for slaughter may engender psychological stress or trauma, and those carry out this action get emotional and susceptible to domestic violence, social withdrawal, anxiety, drug and alcohol abuse is totally baseless and has no foundation. Such wrongly drawn conclusions are based on gossip and hearsay. The Islamic principles are based on the following verses from its holy scripture ‘Quran’:

1) He has only forbidden you what dies of itself, and blood, and flesh of swine, and that over which any other (name) than (that of) Allah has been invoked; but whoever is driven to necessity, not desiring, nor exceeding the limit, no sin shall be upon him; surely Allah is Forgiving, Merciful. (Qurʼan, Chap. al-Baqarah, ayah 173)

2) Forbidden to you (for food) are: dead meat, blood, the flesh of swine, and that on which has been invoked the name of other than Allah; that which hath been killed by strangling, or by a violent blow, or by a headlong fall, or by being gored to death; that which hath been (partly) eaten by a wild animal; unless ye are able to slaughter it (in due form); that which is sacrificed on stone (altars); (forbidden) also is the division (of meat) by raffling with arrows: that is impiety. This day have those who reject faith given up all hope of your religion: yet fear them not but fear Me. This day have I perfected your religion for you, completed My favor upon you, and have chosen for you Islam as your religion. But if any is forced by hunger, with no inclination to transgression, Allah is indeed Oft-forgiving, Most Merciful. (Qurʼan, Chap al-Maʼidah, ayah 3)

3) This day (all) the good things are allowed to you; and the food of those who have been given in the Book is lawful for you and your food is lawful for them; and the chaste from among the believing women and the chaste from among those who have been given the Book before you (are lawful for you); when you have given them their dowries, taking (them) in marriage, not fornicating nor taking them for paramours in secret; and whoever denies faith, his work indeed is of no account, and in the hereafter he shall be one of the losers. (Qurʼan, Capt. al-Maʼidah, ayah 5)

4) Therefore eat of that on which Allah’s name has been mentioned if you are believers in His communications. (Qurʼan, Chap. al-Anʻam ayah 118)

5) Say: I do not find in that which has been revealed to me anything forbidden for an eater to eat of except that it be what has died of itself, or blood poured forth, or flesh of swine– for that surely is unclean– or that which is a transgression, other than (the name of) Allah having been invoked on it; but whoever is driven to necessity, not desiring nor exceeding the limit, then surely your Lord is Forgiving, Merciful. (Qurʼan, Chap al-Anʻam, ayah 145)

6) He has only forbidden to you dead animals, blood, the flesh of swine, and that which has been dedicated to other than Allah. But whoever is forced [by necessity], neither desiring [it] nor transgressing [its limit] – then indeed, Allah is Forgiving and Merciful. (Qurʼan, Chap. an-Nahl, ayah 115)

It is simply ignorance to believe that an animal being slaughtered feels it painful. According to Veterinarians, bleeding to death is one of the least painful and fastest deaths that can occur. While bleeding the body feels sleepy and heavier, the same way when you are exhausted and you need to sleep, this is common between humans and most animals. They suggest that such pain can be reduced to a minimum by using a sharp instrument like blade or knife. Thus compared to being electrocuted to death or receiving a fatal blow to the head, slaughtering is indeed the most human way to kill an animal for consumption.
Nearly two billion of the world’s population is Muslims; one of the fastest growing social groups. That amounts to a lot of potential in terms of economy in the marketplace, something that is already being widely exploited in countries like France and England.

Due to its scientifically established healthy features, Halal products are becoming increasingly important in Germany and other European countries as well. According to the report by Al Jazeera (Nov 26, 2017), there are about 1.8 billion Muslims around the world, who consume only halal meat. The halal-certified food and beverage industry is valued at $415bn. Eight of the 10 largest suppliers of global halal meat are non-Muslim majority countries, with Brazil ($5.19bn), Australia ($2.36bn) and India ($2.28bn) at the top. The remaining seven countries in the list share with France ($0.8bn), China ($0.7bn), Sudan & South Sudan ($0.63bn) Netherlands ($0.59bn), Somalia($0.47bn) and Turkey($0.46bn). (Reuters)
As is evident from the above referred report India is the third largest supplier of meat to the world. It exported meat (only beef) worth Ind. Rs.1029 Cr. during April 2018 to January 2019 period. This is according to the data available with the Agricultural and Processed Food Products Export Development Authority (APEDA), which works under the Ministry of Commerce, Government of India.

KwaZulu-Natal Trade and Investment Indaba & World Halal Day” EMERGE  ENRICH EMPOWER”

KwaZulu-Natal Trade and Investment Indaba & World Halal Day” EMERGE ENRICH EMPOWER”

Durban: The 8th World Halal Day which took place in South Africa as a collaboration between United World Halal Development (UNWHD) and Trade and Investment KwaZulu-Natal (TIKZN), Government of KwaZulu-Natal was deemed a success by both parties.

The three day event was a major step forward in developing the halal sector in Durban, SA and Africa. The conference had guest speakers from across the world who shed light on all things halal and how the halal sector has contributed significantly to their country’s economy. There were speakers from India, Turkey, Indonesia, Malaysia, Russia, Mauritius, Singapore, Tatarstan, Pakistan, Sudan and Ghana.

Conversations and panel discussions focused on investing in the halal sector, leveraging halal trade through the Africa Continental free trade area, unpacking the halal export market and halal regulatory environment and infrastructure. There was also a huge focus placed on countries supporting each other and creating ways for each country to contribute to and support the halal sector, together.

R106 trillion Halaal industry is set to create more than 450 000 jobs in KwaZulu-Natal

R106 trillion Halal industry is set to create more than 450 000 jobs in KwaZulu-Natal

A major part of this event was the signing of a Memorandum of Understanding (MOU) between TIKZN and Tatarstan Investment Development Agency (TIDA), based in Russia. This MOU will further enhance the country’s potential of international imports and exports between Russia and South Africa, within the halal sector. This will also give SA the support and confidence required to adopt halal trade structures already put into place in Russia.

CEO of TIKZN, Neville Matjie, expressed his excitement of the engagement between two countries under the halal banner and stated: “We are looking forward to the opportunities that this will bring into Durban and SA and we welcome the jobs that this will create.” He added that South Africans now understand the halal concept better and are more optimistic in being a part of the halal industry.

The engagement between the Republic of Tatarstan and South Africa was only made possible by United World Halal Development (UNWHD). A core value of UNWHD is to unite governments to expand on their halal sectors together and create a support system for each country. UNWHD is also responsible for bringing in speakers from other countries that can share their expertise on what may work in the South Africa halal market.

Another important MOU was between TIKZN and Shafeeq Shameel & Co. India, a leather company in India. This was done because leather is a huge economy in India and has created 4.42 million jobs with approximately 2705 leather establishments in the country. At a time where the impact of Covid_19 has negatively impacted many jobs in South Africa and across the world, the leather industry is seen as an opportunity for South Africa to tap into to create more job opportunities and contribute to the economy.

There was an exhibition that took place in conjunction with the conference. Exhibitors included fresh produce, health and beauty products, food, art, banking and clothing. These are potential businesses that could form as part of the halal sector in the KZN region. This event was an opportunity for exhibitors to have access to over 15,000 Halal industry professionals, showcase their offerings and introduce new products to the world market.

The launch of the first food bank, a UNWHD initiative, kicked off in Durban at the Soofie Darbar, in Al Pine Street. This forms part of a social responsibility project, that no one should go hungry. The food bank is said to provide food to 250 people daily. The KZN ambassador of this initiative, Madame Ela Gandhi, granddaughter of the late Mahatma Gandhi, is keen on extending this to the Phoenix Settlement and is currently working on how this can reach rural areas. The launch of the food bank is an effort to eradicate poverty.

Founding Chairman of UNWHD, Mohamed Jinna, welcomed the positive outcome of 2021 event that will bring South Africa one step closer to making their mark on the global halal scale. He was also pleased to know that this conference has unpacked the halal sector in depth and given South Africans hope that this will create more job and business opportunities for them.

This event will seek to place Durban as the economic hub for trade in the halal sector, a first in SA and Africa. KZN Premier, Sihle Zikalala said: “We need to develop Durban port as the halal hub. Together we will build and progress as a nation.”

The next World Halal Day is set to take place in Tatarstan in Russia between 19-21 May 2022. Official Key handover from TIKZN to Russia – Islamic World: Kazan Summit 2022 took placed in the event.

First fully virtual MIHAS 2021 generates a record-breaking RM 2.13 Billion in Trade

First fully virtual MIHAS 2021 generates a record-breaking RM 2.13 Billion in Trade

SME Export Performance Fuels Malaysia’s Economic Recovery

Kuala Lumpur, Malaysia : – In an unprecedented first, the Malaysia International Halal Showcase (MIHAS) 2021 was successfully conducted in a fully virtual format from 9th September until 31st December 2021 proving that the Malaysia External Trade Development Corporation (MATRADE)’s iconic event is the leading platform in the world’s halal community.  According to MATRADE’s Chief Executive Officer, Mohd Mustafa Abdul Aziz, MIHAS 2021 generated a total of RM2.13 billion in export sales, comprising RM1.38 billion sales recorded by exhibitors and RM749.1 million from Malaysian companies who participated in the International Sourcing Programmes (INSP). The virtual INSP is a business-matching programme in which MATRADE’s 46 overseas-based offices match-make Malaysian exporters with potential international buyers.

Malaysian exhibitors accounted for RM562 million in total sales while foreign exhibitors also reported encouraging sales which further highlighted MIHAS’s robustness as the global avenue to the ever-growing Halal economy. For foreign exhibitors, Indonesia led with the highest sales totalling RM403.4 million, followed by the Philippines (RM199.3 million), Vietnam (RM103.8 million), Pakistan (RM36.0 million) and Brazil (RM13.2 million).  Islamic Financial Services (RM380.9 million, 27.6 per cent) recorded the highest total sales among the 12 key clusters that MIHAS 2021 focussed on, followed by Beverages (RM329.6 million, 23.9 per cent), Processed Food (RM150.6 million, 10.9 per cent), Pharmaceutical, Toiletries & Cosmetics (RM138.0 million, 10.0 per cent), and Agricultural Produce (RM106.7 million, 7.7 per cent).

Year 2021 witnessed MATRADE’s impactful digital transformation in which the 17th MIHAS edition featured the virtual participation of 549 exhibitors comprising 246 local exhibitors and 303 foreign exhibitors from 42 countries including new entrants from countries such as Mexico, Guatemala, Trinidad & Tobago and Colombia. The top five foreign exhibiting countries are Indonesia (45 exhibitors), China (23 exhibitors), the Philippines (20 exhibitors), South Korea (18 exhibitors) and Thailand (16 exhibitors). Besides attracting 16,152 trade visitors and delegates, MIHAS 2021 created opportunities for small and medium enterprises (SMEs) to strengthen their export capabilities.

Moving forward, Mustafa added “We encourage Malaysian companies to leverage MATRADE’s 286 exporter development and export promotion programmes planned in 2022. MATRADE will continue to establish strategic collaborations with various public and private sectors in implementing export-based programmes in order to create more export opportunities.”

MIHAS 2021 Knowledge Hub

The forward-looking market insight discussions were part of the networking and business matching sessions organised during MIHAS 2021. The Knowledge Hub expounded insights on future-trending topics such as Women and Economy, Islamic Intellectual Property, Halal Considerations in Cloud Kitchens, The Pandemic Challenges & Opportunities to Modest Fashion Industry and Market Access Insights.

MIHAS Public Relations Award

A testament to its success as the leading halal showcase in the region, MIHAS 2021 received the Gold Award in the Best “Pandemic Pivot” or “COVID-19 Communications” campaign category at the Malaysia Public Relations Awards (MPRA) on 17 December 2021.  Themed ‘Empowering Halal, Tomorrow, Together’, various PR strategies were implemented with greater emphasis on digitalisation including social media channels to optimise the brand impact and position MIHAS on the world stage.