Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Truecaller surpasses Facebook, becomes fourth most downloaded app in India

by | May 25, 2021

TruecallerNew Delhi, (IANS) : Surpassing Facebook, leading communication app Truecaller has become the fourth most downloaded application in India on Google Play Store and is delivering over 100,000 clicks in a day to in-app advertisers.

According to the “Mary Meeker Internet trends 2017” report, Whatsapp leads the list of the most downloaded app, followed by Messenger and ShareIt.

“Our biggest strength is the engagement and undivided attention we can provide to advertisers,” Tejinder Gill, Vice President, Sales and Head of India Operations at Truecaller, said in a statement.

“We can deliver a brand’s message and enable them to stay on top of the consumer’s mind simply by the fact that we are not an ‘appointment viewing’ app. This is proven by the fact that over 70 per cent of our advertisers are repeat customers, which assures us of the efficacy of our platform,” Gill added.

Homegrown entertainment app JioTV jumped maximum points — from 301 last to ninth this year — and surpassed Facebook Lite (lighter version of Facebook for low connection speeds).

The report said India’s internet users now stands at 355 million putting the country number two in the market just behind China.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

India pips US to become 2nd largest 5G mobile market, Apple leads

India pips US to become 2nd largest 5G mobile market, Apple leads

New Delhi: India has overtaken the US to become the world’s second-biggest 5G handset market for the first time, behind China, a report has mentioned. Global 5G handset shipments grew 20 per cent (year-on-year) in the first half of 2024, according to the Counterpoint...

Sale of smartphones worth Rs 1 lakh and above surge in India

Sale of smartphones worth Rs 1 lakh and above surge in India

New Delhi: With disposable incomes rising amid the premiumisation trend, the sales of luxury smartphones have surged in India in recent quarters, industry experts said on Tuesday. The smartphone shipments of Rs 1 lakh and above increased by 20 per cent (year-on-year)...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *