Norainis Cookies Worldwide was founded by Madam Hajah Noraini Binti Ahmad who is also a Director of the company. She is assisted in the operations of the company by the Chief Executive Officer, Dr. Helmee Effendee Norsham b. Mohd Shamshi.
The company’s humble beginnings goes back to 1984 when a group of housewives got together to make delicious homemade cookies at Madam Hajah Noraini’s kitchen. What started out as an informal cookie making session grew and expanded to become Noraini’s Cookies which produces and markets not only traditional cookies but also the production of premium cookies globally.
Over the years, the company had seen the need to include other food related products in its product range. Now, the company’s offerings include products such as premixed spices, frozen foods and cakes.
Its business has over the years has expanded to include subsidiaries namely Noraini Farm House Sdn Bhd, Noraini Enterprise Sdn Bhd, Noraini Frozen Food Sdn Bhd, Noraini Marketing Sdn Bhd, Noraini Food & Beverage Sdn Bhd and Magnificient Solutions.
The Products:
Noraini’s wide range of cookies and food products can be categorised into the following:
a. Festive Cookies,
b. Daily Cookies,
c. Premix,
d. Canned Food and
e. Ketupat (packet traditional rice cakes)
Company Achievements
All of the company products are certified
1) Halal by JAKIM. (JAKIM/(S)/(22.00)/492/2/ 1 087-03/2006
2) 3 Star Awarded year 2008 under the SME Corp Malaysia under the SME Competitive Rating for Enhancement (Score)
3) MICCI bronze medal for export brand 2006
International Markets:
Locally the company markets its products at established hypermarkets such as Tesco, Jusco, Giant, Carrefour, Bintang, Mydin, Uda Ocean and others.
At the international front, the company market its products in Dubai, Vietnam, Singapore and the United Kingdom.
Moving Forward:
The company through its subsidiary Noraini Marketing Sdn Bhd will further expand its reach at the international level. In the pipeline are plans to exports its products to other parts of the world namely to the growing demand from the Middle East and the European countries.