10 years of experience in manufacturing business has turned this entrepreneur from an Economist graduate/Investment Analyst to a self–made food technologist. She is a pioneer amongst the women manufacturers in country and made her mark in the food manufacturing industry. This visionary leader hopes to value add by offering healthy, high quality and convenient meals to families all across the world. She also sits on the Board of Directors and Audit Committee Member of Hup Seng Industries Bhd since year 2000.
Retort high technology food processing offers variety of product availability to end customers. Food products are stable shelf life of at least 24 months and free from food chemicals, food preservatives & colouring. The company operations are backed by combined experience of 28 years in retort food processing.
Sal’s Food Industries upholds its 5 fundamental values highly and consistently which are QUALITY, VALUE ADD, EFFICIENT, EXCEED CLIENT’S EXPECTATIONS AND TIMELY.
Madam Sal’s is the company’s own Malaysian trademark.
Company Achievements
Sal’s Food Industries Sdn Bhd achievements include accreditations such HACCP, ISO9001:2000 and BRC (British Retail Consortium). The company obtained its HALAL certification from JAKIM. Some of the products manufactured are also FDA approved. The company is also the 1st company in the Food Industry to receive the Innocert Certification from Ministry of Science and Technology in year 2007. The CEO, Norita Ja’afar, is the award winner for Young Entrepreneur in year 2007 by MARA & Ministry of Entrepreneurship and Cooperation.
The company developed 127 to-date whereby 89 products have been commercialised globally. The company is the 1st four companies from Malaysia to occupy the Halal shelves in Tesco United Kingdom. As part of the its corporate social responsibility, the company assisted the Ministry of Education Malaysia via rural school surveys and product developments in improving the ‘Rancangan Malaysian Tambahan Sekolah’ programme. The programme is a food subsidy programme for the poor children in primary schools across Malaysia.
International Markets:
Existing market for Sal’s Food Industries includes all major hypermarkets in Malaysia. Overseas markets include Indonesia, Singapore, United Kingdom, Saudi Arabia, United States of America and Australia.
Moving Forward:
The company future roadmap is to grow its existing market particularly in Malaysia, Singapore, Indonesia and United Kingdom. This also includes further expansion to the European market and Middle East as well as exploring Halal market in China.