HPA Group of Companies was founded by Tuan Haji Ismail Bin Haji Ahmad, the son of a farmer who has extensive knowledge of local herbs and their benefits. He now sits as the Executive Chairman of the Group. He is aided in the marketing operations of the Group by Encik Mohd Faisol Bin Abdul Rahman, General Manager of Marketing.
HPA began its humble beginning in Perlis in February 1996 as a cottage industry called Al Wahida Traditional Medicines. 8 years later, HPA Industries Sdn Bhd was formed. The Group’s principal activities are in the manufacturing and marketing of traditional herbs as alternative treatments as well as health products.
In order to market its products and services better, and to reach a wider spectrum of market, HPA Group subsequently set-up its own marketing company called Al Wahida Marketing Sdn Bhd in February 1996. This company has been licensed under Direct Sales Act by Ministry of Home Affairs and Consumers to market HPA products through Multi Level Marketing Concept.
HPA operates several plants throughout the country and in Cambodia, Brunei and Thailand. Its manpower always ensure strict adherence to the Good Management Practises (GMP) standards. The plants have a combined production capacity of producing and packaging 900,000 products a month.
Through its marketing arm, HPA Group of Companies was able to promote its products not only in the country but also throughout the region. The company has since expanded its business to include retail operations of food outlets and consumer products marketed under its own brand, Radix.
Company Achievements
The company can be proud of its ability in developing small businesses through its smart association with members of its MLM business. To date, it has more than 600,000 registered members in Malaysia alone, and a total manpower strength of over 2,000 in all its plants – that is an achievement in itself.
Another accolade to its name is its entrance into the Malacca Halal Hub in Jasin, where it began operations of the plant there in this year and is an anchor plant to many small industries in the hub.
TheProducts:
The Group produces and markets its products under various business activities including, food and beverages such as Radix Coffee, Radix Chicken House, Radix Oriental Restaurant, Al- Wahida Marketing, HPA Farm Sdn Bhd, HPA Food & Beverages Sdn Bhd, HPA Mall Sdn Bhd, and many more.
International Markets:
HPA Group’s retails outlets are only available in the country, with its food outlet chain mostly found in the Northern Region. With its MLM business concept, the Group has been able to market its other range of products to countries such as Indonesia, Singapore, Cambodia, Thailand and Brunei.
Moving Forward:
To continuously provide a platform for entrepreneurial development among those in the rural and urban areas, with the aim of creating a self-sustaining society. The company will also open up more food outlets and one-stop centres to better serve its members and consumers.