Kuala Lumpur : Malaysia has been proclaimed “Medical Travel Destination of the Year” at the International Medical Travel Journal (IMTJ) Medical Travel Awards 2015, further cementing the country’s reputation for providing top notch and innovative healthcare as well as its premier position as a world class healthcare tourism destination, according to media reports.
The event, which was held on the evening of 15 April 2015 at the Royal Garden Hotel in London, saw 13 awards, which were segmented into four broad categories, namely Healthcare Provider and Agency, Marketing, Quality and Service, and Overall Achievement, being handed out.
The awards included International Hospital of the Year, Specialist International Patient Centre, International Dental Clinic of the Year, Medical Spa of the Year, Best Marketing Initiative and Excellence in Customer Service.
For the Medical Travel Destination of the Year, the judges found in Malaysia what they were looking for – all-round excellence in promoting inbound medical tourism; verified statistics of yearly growth in medical tourists served; evidence of high levels of patient satisfaction; and coordinated activities that delivered an increase in medical tourism.
Malaysia’s private hospitals also won awards for Excellence in Customer Service (Gleneagles Hospital, Kuala Lumpur), Best Quality Initiative of the Year (Imperial Dental Specialist Centre), Best Travel Website of the Year (Ramsay Sime Darby Healthcare), International Cosmetic Surgery Clinic of the Year (Beverly Wilshire Medical Centre) and International Dental Clinic of the Year (Imperial Dental Specialist Centre).
Sherene Azli, the Chief Executive Officer of Malaysia Healthcare Travel Council (MHTC), a body set up in 2009 under the Ministry of Health to develop and promote Malaysia’s healthcare travel industry, says, “Malaysia has the necessary ecosystem and infrastructure for end-to-end healthcare services in place.” Being proclaimed “Destination of the Year” not only accentuates the country’s strengths but is also set to take Malaysia’s name to a higher level in the industry internationally.