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Category: Marketing Basics

adminMay 25, 2021
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Marketing BasicsMarkets

Rates, rupee to influence equities trends

4min00
Mumbai : The upcoming monetary policy review coupled with macro-economic data points will influence the trajectory of key equity indices in the week ahead. Market observers said that even direction of foreign fund flows, rupee’s movement against the US dollar as well as global crude oil prices will also affect investor sentiment. “With an eight per […]
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adminMay 25, 2021
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BrandingCorporate JobsEmploymentInvestingMarketing BasicsMarketsOnline MarketingPrivate JobsTechnologyVenture Capital

Singapore-based BIGO announces $100 mn investment in India

2min00
New Delhi : Singapore-based social media platform BIGO Technology on Monday announced an investment of over $100 million to expand its business in India in the next three years, creating nearly 1,000 jobs. As part of the investment, the internet company will start a regional centre by the end of this year in the country […]
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adminMay 25, 2021
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BrandingBusinessCommodity MarketInvestingLarge EnterpriseMarketing BasicsMarketsOnline MarketingSocial MediaTechnology

Amazon leads $700mn investment in electric truck startup

1min00
San Francisco : US online retail giant Amazon is leading a $700-million funding round for electric truck startup Rivian Automotive, Rivian has said. The latest funds will help produce its first all-electric vehicles — the R1T pickup truck and the seven-seat R1S SUV, which were revealed in the November Los Angeles Auto Show, Xinhua news […]
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adminMay 25, 2021
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BrandingBusinessLarge EnterpriseMarketing BasicsMarketsTechnologyWorld

Tesla acquires battery technology group Maxwell for $218 mn

2min00
San Francisco : Electric car maker Tesla has acquired US-based energy storage company Maxwell Technologies in an all-stock deal valued at $218 million, a deal aimed at helping the electric automaker improve its batteries and lower costs as more competitors enter the market. According to the report, the offer will value each of Maxwell’s 45.9 […]
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adminMay 25, 2021
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BrandingBusinessMarketing BasicsMarketsSMEsTechnology

OPPO A7: Impressive selfie camera, good battery life (Tech Review)

4min00
New Delhi : Riding on the success of its latest popular “F” series smartphone — “F9 Pro” — Chinese smartphone maker OPPO recently launched its new offering in the “A” series” — the “A7” — for Rs 16,990 in India. The dual-SIM handset comes with a water-drop notched display, a mammoth 4,230mAh battery, and face-recognition […]
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adminMay 25, 2021
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EntrepreneurshipMarketing BasicsMarketsNetworkingOnline MarketingSocial MediaTechnologyWomen Entrepreneur

Paytm rolls out women exclusive ‘Social Community Platform’

1min00
New Delhi : Paytm’s domestic parent company One97 Communications on Thursday introduced a “Social Community Platform” exclusively for women as an interactive social feed, in partnership with an online womens community — “Sheroes”. This is an interactive social feed where women can engage on topics including health, careers, relationships, cooking and hobbies while sharing their […]
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adminMay 25, 2021
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BrandingBusinessMarketing BasicsMarketsSMEsTechnology

Samsung’s next flagship smartphone to have industry-leading display technology

4min00
By Rachel V. Thomas, Seoul : Samsung, a global leader in display technology, is confident of coming up with an industry-leading display technology in its next flagship smartphone, a top executive said here on Wednesday. According to Harksang Kim, Senior Vice President and Head of Mobile Visual R&D at Samsung Electronics, the company’s next flagship […]
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adminMay 25, 2021
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BrandingBusinessEconomyEmerging BusinessesFinding CustomersMarketing BasicsMarketsMedium EnterpriseNews

‘Sustainability new marketing term for Indian designers’

6min00
By Nivedita, New Delhi : Indian designers are putting their creativity to use not just to promote textiles and handlooms, but to also push sustainable fashion. This, in many ways, has become a new “marketing term” in the fashion industry, the young talent of the industry says. Some of the young designers are not only […]
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adminMay 25, 2021
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BrandingBusinessCommoditiesCommodities NewsCommodity MarketFinding CustomersInvestingLarge EnterpriseMarketing BasicsMarketsNetworkingOnline MarketingTechnology

Amazon invests $10mn to support US recycling infrastructure

3min00
San Francisco : Amazon on Tuesday announced a new investment of $10 million in Closed Loop Fund (CLF) to support recycling infrastructure in the US aimed at cutting the amount of waste treated at landfills. Amazon said its investment will increase the availability of curbside recycling for three million homes in communities across the country, […]
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