FIRST WORLD HALAL BUSINESS CONFERENCE CIRCUIT IN AUSTRALIA EXPLORES OPPORTUNITIES FOR BIGGER TRADE

FIRST WORLD HALAL BUSINESS CONFERENCE CIRCUIT IN AUSTRALIA EXPLORES OPPORTUNITIES FOR BIGGER TRADE

1 Sept 2022, Melbourne, Australia: The 14th edition of the World Halal Business Conference (WHBC), an annual industry forum organised by the Halal Development Corporation Berhad (HDC), an agency under the Ministery Of International Trade and Industry (MITI) was launched today at Pullman Albert Park, Melbourne, Australia – the first held outside Malaysia. 

 

Supported by the Australian Trade and Investment Commission (AUSTRADE) and the State Government of Victoria, the two-day forum gathers halal industry leaders to share, deliberate and network, as well as promote halal business opportunities with a view to inspire wealth creation amongst the participants.

 

With an interesting line up of distinguished panelists from the government, industry players and experts, some of the hot topics this year include Food Security, Safety and Sustainability, Halal Ingredients Ecosystem, Halal Business Agility through Digitalization, Halal Finance and Banking, Muslim Friendly Tourism and Halal Trade Connectivity. 

 

In the keynote address by the Consul General of Malaysia, Her Excellency Marzuki, the combined roles that can be played by both Australia and Malaysia in strengthening the Halal ecpsystem in the current post-pandemic economic reconstruction, should be acknowledged and promoted. 

 

“Australia is our first destination for WHBC Circuit as it has a mature Halal ecosystem and market with an established Australian Government Authorized Halal Program (AGAHP),” said Mazita in Melbourne. 

 

“Halal also has an important role in economic recovery, despite the world currently beset by events that have led to fluctuating food and commodity prices with widespread ramifications to global supply chains. Therefore, I would like to call on and urge global Halal industry stakeholders to work together and put Halal as one of the solutions which will help strengthen food security worldwide,” she added.

 

For Australian businesses, WHBC Circuit Australia would be the perfect platform to get better acquainted with the industry, and to explore new export potentials prevalent within Malaysia’s vast halal ecosystem, which cuts across key sectors such as food, health, beauty, tourism, even financial services sector.

 

 

“Australia is already one of the leading exporters of dairy products and meat to many Muslim countries, apart from Brazil, Argentina and India. This is evident by Malaysia being a major importer as well, with 71% of our Halal-certified meats come from Australia. Australia is also one of our top exporters of Halal food and beverages, Halal ingredients, and cosmetics and personal care,” said Hairol Ariffien Sahari, Chief Executive Officer of HDC.

“With such a commanding foothold, we believe that linking the Halal ecosystem between Malaysia and Australia would help support and expand a broader future for the business and social communities, to build networks, spur innovations and encourage new creations, together,” added Hairol.

 

Halal food market is blooming worldwide and it is no longer the sole domain of Muslim but now appeal even to non-Muslim group as they seek for sustainable and healthy food supplies. The trend on the spending of halal food increase by 6.9% in 2021 to $1.27 trillion from $1.19 trillion in 2020, and is expected to grow by 7.0% in 2022 and reach $1.67 trillion in 2025 at a 4-year cumulative annual growth rate of 7.1%. 

 

If this trend continues, the global Muslim market could grow to about 5 trillion dollars by 2022. This shows that Halal could be vital to the economy worldwide. 

 

During the Opening Ceremony, the State of Selangor through its agency Halal International Selangor announced strategic collaboration with Victoria Government towards Investment Opportunity at Selangor Halal Economic Zone on current development and future development planning, valued at RM10 billion. 

 

One important topic on the agenda is the surge in e-commerce and digital technology, a direct impact of the global COVID-19 pandemic, and the adoption of marketing automation technologies powered by artificial intelligence (AI), which makes it possible for businesses to leverage data at scale and raises the company’s efficiency in capturing bigger audiences for their business.

 

“The impact of the global COVID-19 pandemic has further spurred the acceptance of digital technology to communicate and conduct business virtually, making the world truly borderless. Tapping into this digital era is of utmost importance for all players in the Halal industry,” said Hairol. 

 

Among the participating companies include Duopharma Biotech, Ramly Burger, F&N, Malaysia Airlines and the Australian Halal Certifier (Islamic Coordinating Council of Victoria), as well as state government representations from the Malaysian states of Selangor, Sabah and Melaka.

FIRST WORLD HALAL BUSINESS CONFERENCE CIRCUIT IN AUSTRALIA EXPLORES OPPORTUNITIES FOR BIGGER TRADE

World Halal Business Conference 2022 to benefit local Halal Industries in both Countries

Petaling Jaya – 19 August 2022, The World Halal Business Conference 2022 (WHBC), an industry forum organised by the Halal Development Corporation Berhad (HDC), will be expanding its reach to Australia with the setting up of the first WHBC Circuit to be held outside of Malaysia at Pullman Albert Park, Melbourne this 1-2 September.

Organised by HDC, an agency under Ministry of International Trade and Industry (MITI) Malaysia and supported by the Australian Trade and Investment Commission (AUSTRADE) and the State Government of Victoria, WHBC Circuit Australia is seen to directly contribute in the overall development of halal industries both Malaysia and Australia.

With the theme “Halal Opportunities in a Borderless World”, WHBCC2022, which is in its 14th. edition this year, will take advantage of the physical gathering of key government leaders and representatives of both countries, as well as captains of the industry, businesses, trade councils and civil society leaders from all over the world, to deliberate, promote and network within the two-day conference.

“As per the terms of the Memorandum of Understanding signed between HDC and AUSTRADE in February this year, the WHBC Circuit in Australia will focus on strategic business initiatives comprise of three main pillars, which include investment promotion, trade negotiations and Halal skilled talents,” said Hairol Ariffein Sahari, Chief Executive Officer of HDC.

“We will deliberate prevailing issues faced by the industry, with a view to inspire wealth creation, as well as promote Halal business opportunities amongst industry players. Post-event, we will continue our engagement with the industry with a series covering all the major cities throughout Australia, to create the momentum on the lucrative potential of the Halal industry and recognise Malaysia’s leadership role in the halal industry eco system,” he added.

“We are honoured that Australia has been chosen as the inaugural host country for WHBC Circuit 2022. This is a unique opportunity for the Australian industry and businesses to learn more about the opportunities for collaboration with Malaysian businesses to benefit both our nations, but also more broadly within the global halal economy,” said Paul Sanda, Austrade’s Senior Trade and Investment Commissioner, based in Kuala Lumpur.

“Australia and Malaysia have a strong trading and investment relationship built on a shared understanding of the value it brings to sustainable economic growth and the complementarity of our two economies. A focus on building greater links in halal and collaboration across multiple industry sectors can only lead to positive outcomes for our businesses and industry bodies.

“I am excited by the caliber of speakers and the participants will hear from some of the very best in their respective fields. Many businesses will expect most of the topics to centre on food & beverages but the conference will also attract representatives from the pharmaceutical, cosmetics, supply-chain, financial services and technology sectors. I am excited by this opportunity to work more closely with businesses to strengthen our international collaboration in all facets of the halal economy”, he said.

Delegates to the two-day inaugural WHBC Circuit Australia will not only be empowered by the main Thought Leaders Conference, which will feature a total of 46 panelists and moderators to drive the agenda forward, they will also be presented with six parallel sessions on various subsectors within the halal economy.

Within the Thought Leaders Conference, among the highlights include issues and opportunities within Food Security, Safety & Sustainability, Halal Ingredients Ecosystem, Halal Business Agility through Digitalization, Halal Finance and Banking, Muslim Friendly Tourism and Halal Trade Connectivity.

The six Parallel Sessions meanwhile, will cover presentations such as Clarifying Misconceptions on Halal, Investment into Halal industry in Malaysia, Opportunities for Start-ups in Healthcare Industry, Environmental, Social, and Governance (ESG), Halal Science & Innovation, and Halal Media and Entertainment.

In addition, there will be brand positioning showcase of 20 Malaysian and Australian companies focusing on Halal Champions and wealth creation from technological breakthroughs and innovation. Among the participating companies include Duopharma Biotech, Ramly Food Marketing, Fraser & Neave Holdings, Malaysia Airlines,Halal International Selangor, Malaysian Palm Oil Council and the Australian Halal Certifier (Islamic Coordinating Council of Victoria), as well as state government representations from the Malaysian states of Selangor, Sabah and Melaka.

“We will also organise a pre-session Halal Park preview for WHBCC2022 delegates, on the potential for investment into nine selected Halal industry parks in Malaysia. In addition, a Halal Industry Training will also be organised in Melbourne by Malaysian companies exporting to Australia, including by Fonterra, Cedar Meats and Supreme Food,” added Hairol.

For members of HDC’s Halal Integrated Platform (HIP) platform, a Business2Business matching session between Malaysian and Australian companies are also in the cards, which will also hopefully conclude during the Business Networking Dinner in conjunction with WHBC Circuit Australia, to be hosted by AUSTRADE for the Malaysian and Australian halal industry stakeholders.

Hairol also took the opportunity to announce the participation of the Australia-Malaysia Business Council, the Malaysian High Commission(Melbourne),Australia-Arab Chamber of Commerce & Industry, and the Asialink Business of the University of Melbourne as WHBCC2022 partners. Others supporting agencies for this conference include MATRADE, JAKIM,MIDA, MAFI, and MESDAQ Melaka, he said.

“All in all, this is definitely a conference that should not be missed for key decision makers, diplomatic envoys, captains of the industry and related stakeholders within the government sector, multinationals, trade and industry associations and chambers of commerce. At the moment, top participating countries for delegates are from Australia, New Zealand, Malaysia, Singapore, Philippines and Canada. We hope to get more delegates from Europe, Africa and West Asia,” he said.

MATRADE URGES MALAYSIAN BUSINESSES TO LEVERAGE ON INSP MIHAS  TO CONNECT WITH OVER 400 INTERNATIONAL BUYERS

MATRADE URGES MALAYSIAN BUSINESSES TO LEVERAGE ON INSP MIHAS TO CONNECT WITH OVER 400 INTERNATIONAL BUYERS

Buyers From Over 50 Countries Seek Halal Food & Beverages, Food Processing Machinery, Packaging, Modest Fashion, Palm Oil And Shariah Compliant Services From Malaysia

THURSDAY, 11 AUGUST 2022, KUALA LUMPUR – The Malaysia External Trade Development Corporation (MATRADE) is organising its flagship International Sourcing Programme (INSP) in conjunction with the 18th Malaysia International Halal Showcase (MIHAS) 2022.

According to YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE, INSP MIHAS 2022 will host over 400 international buyers from over 50 countries including from the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania and African region. A total of 2,760 business meetings are anticipated to be arranged during the physical INSP MIHAS on 6 September 2022.

“Last year’s INSP MIHAS connected 385 Malaysian companies with 333 international buyers, generating deals worth RM749.1 million for Malaysian exporters and we expect an equally successful programme this year. As such, we highly encourage Malaysian businesses to maximise this tremendous opportunity to expand their export presence into new markets by meeting new buyers and exploring cross-segment collaborations,” said YBhg. Datuk Mohd Mustafa Abdul Aziz.

YBhg. Datuk Mohd Mustafa Abdul Aziz added that for INSP MIHAS 2022, Malaysian companies can look forward to connecting with premium buyers from countries such as Qatar, Saudi Arabia, USA, India and Türkiye. These buyers represent some of the largest conglomerates, retail and supermarkets in these countries.

INSP MIHAS comprises pre-arranged one-to-one business meetings, both physical and virtual, which facilitate trade deals between international buyers and Malaysian suppliers of Halal products and services.

International buyers at INSP MIHAS this year are seeking to connect with Malaysian companies from the following segments:

13 Clusters of MIHAS 2022

  • Food & Beverages;
  • Services & Enablers;
  • Cosmetics & Personal Care;
  • Modest Fashion;
  • Food Technology;
  • Pharmaceuticals;
  • Media & Recreation;
  • eCommerce;
  • Islamic Finance;
  • Muslim-Friendly Travel;
  • Franchise;
  • Education; and
  • Islamic Arts & Crafts.

Other products/services

  • Food ingredients;
  • Food processing machinery; and
  • Packaging.

Malaysian businesses with Halal offerings are urged to register at no charge with the MIHAS INSP Secretariat. The virtual B2B business meetings will be held via virtual meeting platform depending on the availability of buyers and suppliers. While for physical B2B meetings, it will be held on 6 September at MATRADE, a day before the four-day MIHAS 2022 exhibition begins, while the virtual B2B meetings are currently ongoing until 31 August.

The programme’s hybrid format this year is curated in line with Malaysia’s transition into the endemic phase and subsequent reopening of the country’s international borders.

Registration for the physical INSP MIHAS is open until 18 August and 31 August for virtual.

For physical INSP MIHAS registration, visit: https://tpms.matrade.gov.my/matrade-tpms/promotionRegistrationPublicSubmitSearch/13417

To register for virtual INSP MIHAS 2022, visit: https://tpms.matrade.gov.my/matrade-tpms/promotionRegistrationPublicSubmitSearch/13428

Malaysian suppliers seeking more information can contact the INSP Secretariat at +603 6207 7553 / 7548 or email inspmihas@matrade.gov.my. For more information on MIHAS 2022, visit www.mihas.com.my.

 

About MIHAS

 

The Malaysia International Halal Showcase (MIHAS) is the Halal industry’s number one business platform. It brings international visitors and traders together to the same forum. MIHAS delivers opportunities across the global Halal markets; Food & Beverages, Pharmaceuticals, Cosmetics, Logistics, Muslim-Friendly Tourism, Islamic Finance, eCommerce, Education, Modest Fashion, Food Technology and Franchise. MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe.

 

A testament to its success in pivoting to neutralise the crippling impact of the pandemic, MIHAS’ organiser, MATRADE, won its first World Trade Promotion Organizations (WTPO) Award under the “Best Use of Information Technology” category for its innovative approach to organising the virtual edition of the 17th MIHAS 2021. Fellow Trade Promotion Organisations (TPOs) nominated in the same category were from Austria, Canada and the United Republic of Tanzania.

Adding another feather in its cap, MIHAS 2021 was also recognised at the Malaysia Public Relations Awards (MPRA) 2021, clinching the Gold Award in the Best “Pandemic Pivot” or “COVID-19 Communications” campaign category.

About Malaysia External Trade Development Corporation (MATRADE)

MATRADE’s mission to promote Malaysian’s export has enabled many local companies to carve new frontiers in global markets. Today as we continue to put the spotlight on capable Malaysian companies on the international stage, we are helping to make the phrase ‘Made-In-Malaysia’ synonymous with excellence, reliability and trustworthiness.

 

MIHAS 2022 and Halal Sectors in Malaysia

MIHAS 2022 and Halal Sectors in Malaysia

The halal industry is rapidly growing across the globe. Rather excitingly, Malaysia is a major player within the industry and looks set to further strengthen its position in the coming years.

According to the State of the Global Islamic Economy (SGIE) Report 2020/2021,Malaysia is ranked 1st in the sectors of Halal Food, Muslim-Friendly Travel, cosmetics, and pharmaceuticals.

Malaysia’s strong performance in these sectors along with being a top Muslim-friendly destination among the Organisation of Islamic Cooperation (OIC) countries augurs well for the nation’s economic revival post-pandemic.

Key areas for growth

Malaysia External Trade Development Corporation (MATRADE) hopes to spearhead the country’s efforts in the halal industry. The Malaysia International Halal Showcase (MIHAS), which concluded its 17th edition in December 2021 is one of the key pioneering projects that MATRADE has initiated towards realising this aim.

Themed ‘Empowering Halal, Tomorrow, Together’ and with the aim of positioning Malaysia as the world’s main halal hub, MIHAS 2021 prevailed in its efforts, as testified by the strong performance by all the exhibitors especially Malaysian exporters.

MATRADE identified twelve key pillars that collectively can represent the global halal industry, all of which were showcased at the event. The event connected fellow exhibitors with local and international manufacturers, entrepreneurs, and agents as well as event visitors and members of the public.

The 12 pillars showcased were:

  • Food and beverage
  • Education
  • Pharmaceuticals
  • Services and enablers
  • Franchise
  • Modest fashion
  • Islamic finance
  • Cosmetics and personal care
  • Media and recreation
  • Muslim friendly travel
  • e-commerce and
  • Food technology

According to the SGIE report cited earlier, approximately 1.9 billion Muslims spent a total of US$ 2.02 trillion in 2019 on the five sectors of food, fashion, pharmaceutical, media/recreation, and travel.

Halal Food & Beverage

The department of statistics Malaysia & JAKIM estimates Malaysia’s halal F&B sector export value increased by 10.4% from the previous year to RM22.0 billion in 2019. This is largely due to the strength of the Malaysia’s processed food sector, which continues to expand and strengthen its manufacturing capabilities, producing products that are attuned to global standards.

Food Technology

The 2021 Budget covered various initiatives that focused on technology deployment and enhancement in the halal industry. Some of the areas that are given focus on including the technology required to ensure food traceability to verify authenticity of the products, including its ingredients to ensure authenticity of the halal food and beverage.

Technologies such as serialisation, artificial intelligence (AI), machine learning (ML), Internet of Things (IoT) and blockchain technology along with food science are being used as part of the Malaysian government’s policy to be globally competitive.

Modest Fashion

Modest or Islamic fashion is no longer just a movement but a billion-dollar industry that has gone global. According to the SGIE report, this sector currently has a value of US$277 billion.

MATRADE has been an instrumental figure behind the scenes in the modest fashion industry by regularly promoting homegrown businesses and connecting them to potential buyers and fashion designers globally. It also facilitates the participation of Malaysian fashion designers in industry events such as Fashion Weeks to grow brand awareness and develop market access.

Cosmetics & Personal Care

The halal cosmetics and personal care sector in Malaysia is gaining strong traction amongst global industry players and consumers. Halal cosmetics and personal care products are also sought after by non-Muslims, as many seek natural, chemical-free, and safe products.

Malaysia is also ranked first in the cosmetics and pharmaceuticals sector, according to the SGIE report. With the halal cosmetics and personal care sector in Malaysia showing prospective potential, many more Malaysian SMEs are emerging and making a name for themselves in the market.

Pharmaceuticals

Modern medicine may contain ingredients that are non-halal or manufactured in a way that does not align with Islamic values. This situation opens a multitude of doors for the halal pharmaceutical industry.

Malaysia is the trailblazer in the certified halal pharmaceutical industry and with MIHAS 2021 serving as a platform that connects the nation to the world, greater opportunity arises for Malaysian pharmaceutical manufacturers to be more competitive internationally.

Malaysia is ranked first in the list of best Muslim-friendly holiday destinations according to the Master Card-Crescent Rating Global Muslim Travel Index (GMTI) 2021.

Taking full advantage of this is the Islamic Tourism Centre (ITC) that collaborated with MIHAS 2021 to organise a forum on Muslim-friendly tourism and hospitality. The forum presented keynote speeches, interactive panel discussions, and specialist presentations that explore the potentials to emerge in the Muslim travel market as well as perspectives from industry leaders.

Among the 12 pillars, sectors that recorded the highest total sales during the virtual exhibition were Islamic financial services, food & beverage, pharmaceuticals,  cosmetics, and personal care. MATRADE aims for MIHAS 2022 to achieve more revenue and exposure by integrating a hybrid format of both physical and virtual configurations.

XIII International Economic Summit “Russia – Islamic World; 6,000 visitors from 64 countries at KazanSummit

XIII International Economic Summit “Russia – Islamic World; 6,000 visitors from 64 countries at KazanSummit

Russia set a high value on strengthening the friendly ties with Muslim countries
XIII International Economic Summit “Russia – Islamic World; 6,000 visitors from 64 countries at KazanSummit 
Kazan : The 9th World Halal Day which took place in Tatarstan as a collaboration between the Government of Tatarstan, Invest Tatarstan, Tatarstan Investment Development Agency, and United World Halal Development (UNWHD) was deemed a success by all the stakeholders.
The three-day event aims to foster cooperation in trade, economy, science and technology cooperation, and promote social and cultural ties between Russia and the OIC member countries. The sharing economy and the halal industry was on the agenda of the event. Other key topics are Islamic finance and partner banking, youth diplomacy, export development, and entrepreneurship and investment. The event also covered the Machine Building Cluster Forum, World Halal Day and events dedicated to the 1,100th anniversary of the adoption of Islam by the Volga Bulgarians. Over 10 cooperation deals in various fields such as finance, health and agriculture were sealed during the event, of which Anadolu Agency is global communication partner.There were speakers from UAE, South Africa, Bahrain, India, Turkey, Egypt, Indonesia, Malaysia, Jordan, Russia, Kazakhstan, Singapore, Abkhazia, Tatarstan, Pakistan, Uzbekistan, Sudan, Turkmenistan, Iraq, Adygea, Kabardino-Balkarian, Chechen Republic, Kyrgyz Republic, Netherlands, Morocco, Spain, Azerbaijan,Tajikistan, and so on.
Conversations and panel discussions focused on investing in the halal sector, leveraging halal trade through the Russian Continental free trade area, global halal future trends, halal tourism, halal supply chain, unpacking the halal export market and halal regulatory environment and infrastructure. There was also a huge focus placed on countries supporting each other and creating ways for each country to contribute to and support the halal sector, together.
The event also hosted the Kazan Expo 2022′ exhibition, which was held on an area of 10,000 square meters and more than 147exhibitors and 10000 participants from 64 countries. At the exhibition, which aims to promote and support the halal industry, companies from many sectors such as tourism, fashion and beauty, IT technologies, finance, as well as food, health, cosmetics and chemistry sectors took part. The Kazan Summit hosted the ‘World Halal Day’ for the first time.At the ‘Modest Fashion Day’ festival, held as part of the cultural program of the summit, experts discussed the expectations, economic opportunities in the field of ‘modest fashion’ and steps to be taken to support talented designers.As part of the festival, the collections of 12 designers from Russia, Indonesia, Kazakhstan, Uzbekistan and Spain were displayed at a fashion show.
Chief Executive of the Tatarstan Investment Development Agency, Taliya Minullina in her message said that they highly valued the relations, friendship, respect and all-round mutually beneficial partnership with the OIC countries and she also indicated that It was possible to say that the summit exceeded the level of the previous year the area got bigger and has covered more participants and exhibitors than before. Considering the reality it was indeed an immense success.
She also said that “The efforts were aimed at strengthening cooperation between Russia and the Muslim world. It was seen that the OIC countries areas like-minded people on the path to common prosperity and the continuation of an open dialogue between countries. The Russia-Islamic World Summit is just such a platform for the synergy of the economic, scientific, technical, cultural and informational agenda through various OIC structures,”
Meanwhile, President of Tatarstan,Rustam Nurgaliyevich Minnikhanov in his message said that Russia set a high value on strengthening the friendly ties with Muslim countries, both bilateral relations and within the OIC.
“Russia has coordinatedthe efforts in dealing with many important issues on the regional and global agenda, and together stood against the use of blackmail, discriminative measures, and political and economic dictate in international relations. Counting on the further boosting of mutually beneficial, productive cooperation in trade, economy, science and technology, culture and other areas,” pointed out by President Rustam and also added that it is important that Russian Muslims actively participate in expanding the country’s international ties and the Kazan Summit 2022 was the proof of that.
Viduthalai ChiruthaigalKatchi (VCK) founder & president and the Member of Parliament, Lok Sabha MrThol. Thirumavalavan participated as dignified guest of honor in KazanSummit and World Halal Day event.
 He clearly described that “Halal is not only meant for Muslims and meat. It is a healthy lifestyle for human beings across the world,” –
Mr Mohamed Jinna, wholeheartedly accepted & welcomed the conclusive outcome of 2022 mega event and he firmly believes that Tatarstan will connect all the halal manufacturers and provide them with direct access to supply chain. He was extremely affirmative to know that this conference has unpacked the halal sector in depth and given Russians hope that this will create more job and business opportunities for them.
“Tatarstan might become the halal hub “was the open and clear indication directed by the founding chairman of United World Halal Development& World Halal Day – Mr.Mohammad Jinna
This event shall place Tatarstan as the halal hub for trade in the halal sector, a first in Tatarstan and Russian Federation.
The next ‘World Halal Day 2023’ is set to take place in Singapore and the Official Key handover from Tatarstan to Singapore as next hosting country for this mega event took place.
A new travel guide highlighting Halal-friendly establishments in NYC

A new travel guide highlighting Halal-friendly establishments in NYC

New Delhi : The Halal Travel Guide, a new centralised resource for locals and visitors, is now available at nycgo.com/HalalTravelGuide, the official destination marketing organisation and convention and visitors bureau for New York City’s five boroughs.

The evergreen resource is the first-ever Halal Travel Guide published by a US tourism organisation, dedicated to highlighting and encouraging visits to the abundance of halal restaurants, Muslim history and art exhibitions throughout the five boroughs, as well as sharing tips and advice from Muslim travel experts.

“We are proud to launch this all-new travel resource celebrating the incredibly rich and diverse Muslim travel experiences found in New York City,” said Fred Dixon, President and CEO at NYC & Company. “The Muslim community has been an integral part of the fabric of our City for nearly 400 years and we are committed to showcasing the authentic Halal offerings and more found across the five boroughs.”

The Halal Travel Guide was developed in collaboration with the world’s leading halal-friendly travel authority, Halal Trip/Crescent Rating. By borough, the PDF guidebook highlights Muslim-friendly New York City offerings.

The Muslim community has over 275 mosques spread across all five boroughs, more than any other metropolitan area in the United States. Brooklyn is home to one of the world’s most diverse Muslim communities, with descendants from every continent, as well as one of the nation’s oldest surviving mosques in Williamsburg, Brooklyn. The guide includes prayer locations as well as the distance/time to attractions, restaurants, and hotels.

Eatzy Thai in Queens, Junoon in Manhattan, Al Aqsa in the Bronx, Al Humza Restaurant in Staten Island, and Bagel Point in Brooklyn are among the restaurants recommended in the Halal Travel Guide. Conrad New York Midtown, Lotte New York Palace, The Plaza Hotel, and other Muslim-friendly hotels are available.