by admin | May 25, 2021 | Business, Large Enterprise, Markets, Networking, Social Media, Technology
Singapore : Twitter on Wednesday announced over 35 collaborations with enterprises for premium live and in-stream video content offerings at its “All That Matters” Business2Business2Fan event here.
The deals that covered various sports, news and entertainment segments will bring hundreds of hours of exclusive videos, live original programming, live games and events to the micro-blogging platform.
“Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, e-sports, news and entertainment,” said Matthew Derella, Global Vice President, Revenue and Operations, Twitter, in a statement.
ARIA awards, Filmfare, International Cricket Council, Riot Games and many other events will feature live and in-stream video programming on Twitter.
The announcement included extensions of existing global live deals and brought new premium video content on Twitter to advertisers in Asia Pacific.
The company rolled out in-stream video advertising in the region starting with Australia.
—IANS
by admin | May 25, 2021 | Markets, Networking, Online Marketing, Social Media, Technology
San Francisco : Twitter is now allowing users to share access to their multiple accounts via iOS and Android applications without needing to share that accounts password.
The company retweeted a tweet from its ‘TweetDeck’ unit that said: “Teams is a safe way to manage accounts without having to share passwords. Now available on mobile within the Twitter app.”
TweetDeck offers a more convenient Twitter experience by letting you view multiple timelines in one easy interface.
Many of ‘TweetDeck’s more advanced features, like muting, search and list management, already exist on Twitter itself. It only makes sense that shared accounts would make their way over too, TechCrunch reported on Saturday.
Earlier, contributors and admins could only use ‘TweetDeck Teams’ accounts in ‘TweetDeck’ itself.
‘TweetDeck’ app was bought by Twitter for $40 million back in 2011. Twitter discontinued ‘TweetDeck’s mobile apps a few years ago and later shut down its Windows client last year.
Meanwhile, ‘TweetDeck’ app for Mac has not been updated since mid-2015 on the Mac App Store.
The micro-blogging platform added zero users since first quarter, posting $574 million in revenue in the second quarter this year which is a decrease of five per cent YoY (year-on-year).
Twitter now has 328 million monthly active users (MAUs).
—IANS
by admin | May 25, 2021 | Corporate, Corporate Buzz, Markets, Technology
New York (IANS), The micro-blogging website Twitter and Bloomberg Media have signed a deal to live stream several media company’s TV news shows on Twitter platform.
The partnership includes streaming rights shows like “Bloomberg West”, “What’d You Miss?” and “With All Due Respect”, along with the network’s daily stock market coverage.
Although the amount of the deal was not disclosed, the two companies will share the ad revenue, technology website Tech Crunch reported on Wednesday.
“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” said Anthony Noto, Twitter’s Chief Financial Officer, said in a statement.
“Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it,” Noto added.
Twitter is on a spree to sign agreements across the spectrum to revive its fortunes.
Twitter signed a deal this week with the US television network CBS to stream both the Democratic and Republican National Conventions scheduled later this month.
It now has permission to broadcast the CBSN feed — the company’s 24-hour digital news streaming service — and anyone online can watch for free even if they do not have a Twitter account, Re/Code reported.
It is known that Twitter will make money from advertising when it will stream 10 NFL games later this year and CBS is a partner for those games too.
Last week, Twitter streamed live Wimbledon coverage.
Twitter is also in talks with the NBA, Major League Soccer (MLS) and Turner for more streaming rights.
by admin | May 25, 2021 | Corporate, Corporate Buzz, Markets, Technology
Washington, (IANS) As the news of Microsoft’s $26.2 billion acquisition of the professional networking website LinkedIn made the headlines on Tuesday, the shares of micro-blogging website Twitter went up more than eight percent in early-morning trading.
Why? According to media reports, Microsoft-LinkedIn acquisition in the enterprise social media space has rekindled hope for Twitter which is affected by stalled user growth.
If Twitter shares stay up for some time, it is a clear signal that investors would rather see it in someone else’s hands, Re/Code reported on Tuesday.
Google is rumoured to be ahead in the race to acquire Twitter. Another key global media player Comcast may also join the race, the report added.
The 10-year-old Twitter is facing stalled user growth and growing competition for quite some time. A sequential decline in its monthly active users (MAUs) base triggered a sharp fall for Twitter shares as the company announced its fourth quarter results recently.
The micro-blogging site reported 305 million monthly active users for the fourth quarter, compared to 307 million in the third quarter that excluded SMS-only followers.
As many top-notch executives have quit the company in the recent past, Twitter is going through a major overhaul under Jack Dorsey, the new CEO.
According to Dorsey, the engagement on Twitter is growing. Direct messages are up about 50 percent year-over-year and tweets shared via direct message are up more than 75 percent quarter-over-quarter.
“We’ve seen increases in tweets and replies and retweets and also likes. We want to continue to make sure we are refining that timeline and making it better and better,” Dorsey was quoted as saying.
Dorsey has hinted that Twitter’s deal with the National Football League (NFL) to stream 10 games this fall will help the company earn better traffic.
Recent reports claimed that over 32 million Twitter passwords may have been compromised by locking accounts that demand extra protection and requiring a password reset.
LeakedSource said the cache of Twitter data contains 32,888,300 records, including email addresses, usernames and passwords.
It’s not clear how many accounts Twitter chose to lock, but the company told the Wall Street Journal the number was in the millions, and that those affected will have already received an e-mail explaining the situation.
by admin | May 25, 2021 | Corporate, Corporate Reports, Markets, Technology
New York,(IANS) Executives from the sinking micro-blogging website Twitter have met Yahoo CEO Marissa Mayer to discuss merger possibilities, the media reported.
At the management meeting, Twitter and Yahoo executives spent several hours hashing out Yahoo’s financials and whether a strategic combo might make sense, a source close to the talks told the New York Post on Friday.
“Twitter is the destination for instant news and Yahoo has a lot of eyeballs on its site. The idea is not as crazy as you might think,” the source was quoted as saying.
According to the report, Twitter appeared mainly interested in taking information out of Yahoo and it bowed out of the bidding process soon. Twitter CEO Dorsey did not show up for the Yahoo meeting.
“When your CEO does not show up for a management meeting, you have to wonder how serious it was,” the source said, adding that Twitter’s interest was not driven by “some huge thesis – it was a flyer”.
Meanwhile, a Twitter spokesperson has said that the company does not comment on rumour and speculation.
Yahoo officials declined to comment.
Second-round bids for Yahoo’s core internet business are due early next week with telecom giant Verizon still seen as leading the pack.
