by admin | May 25, 2021 | Business, Large Enterprise, Markets, Networking, Online Marketing, Social Media, Technology
New York : Photo-sharing app Snapchat is expected to overtake Facebook for the first time in the US, as the user growth of Facebook will slow among teens and adults, market research firm eMarketer has said.
Snapchat is forecast to overtake both Instagram and Facebook in terms of total users aged 12 to 17 and 18 to 24 for the first time in 2017, that will shoot up Snapchat’s share of US social network users to 40.8 per cent.
The decline in user growth will also impact Facebook’s ad revenues as the company tries to make the platform an attractive destination for the advertisers by boasting about its young users.
Facebook reported nearly $9.2 billion in ad revenue in the second quarter of 2017, a rise of 47 per cent from the same period last year.
“We see teens and tweens migrating to Snapchat and Instagram. Both platforms have found success with this demographic since they are more aligned with how they communicate-that is, using visual content.
“Outside of those who have already left, teens and tweens remaining on Facebook seem to be less engaged-logging in less frequently and spending less time on the platform,” said Oscar Orozco, a senior forecasting analyst at eMarketer.
According to the market research firm, Facebook’s loss of monthly users between the ages of 12 and 17 will accelerate to 3.4 per cent this year compared to a 1.2 per cent drop in 2016.
eMarketer also predicted that Facebook-owned Instagram is expected to post growth of 23.8 per cent this year. Its monthly users under 12 years age are also expected to increase 19 per cent, and those in the age group of 12-to-17 to 8.8 per cent.
—IANS
by admin | May 25, 2021 | Business Ideas, Entrepreneurship, News, Social Entrepreneur
By Nina Awad
“Socially responsible” and “safe for children” aren’t two phrases that really apply to most social media platforms – but two Muslim entrepreneurs are out to change that.
MuslimFace.com is the latest addition to the ever growing lineup of startups aspiring to be the “next Facebook.” But this one, as it’s name suggests, has a pretty big twist: It will be responsible, safe and respectful of Islamic values.
The site, co-founded by Shoaib Fadi and Rohail Amin M. Shoaib, just completed a successful beta testing with more than 1,000 global users and has recently opened to the general public.
The website offers a variety of languages such as Arabic, English, Urdu, Persian and Indonesian, with additional languages to be added.
“It is just an international project that would provide new opportunities for the rest of the world. It is basically a network by Muslims presented to the world,” Fadie told the Pakistan Tribune.
“Nowadays, you just have to use the Internet. A large number of Muslims in the world are on numerous platforms and therefore, we saw the need to create a network for Muslims. A network with a value-based content along with products and services that respect Islamic teaching and principles,” Fadie explained.
The company aims to ease parental concerns by making the site family-friendly and socially cautious and allows users as young as 13 years old to sign up.
“Our platform is designed to be a universal Islamic alternative to popular social networks but it is also open to non-Muslims who want to subscribe to platforms that are socially responsible and safe for children,” Fadie told Zawya.com.
Shoaib explained to Zawaya.com that the website would provide an enhanced networking opportunities for investors and entrepreneurs as well as customers and partners. MuslimFace.com may be a portal to market Islamic merchandise worth $6.7 trillion.
The website will also have an online “majlis,” a council for communities that would allow ideas to be exchanged and developed and help with the communication between the younger and older generations. This simple-yet-valuable idea might enable a new generation of Muslims to grow into inspirational leaders.
Registered in the United Kingdom under the name of Muslim Face Limited, the company is in the process of opening up offices in the Middle East and Southeast Asia.
About Author: Nina Awad is Based in Cairo, Egypt, Nina is the Managing Editor of StepFeed Egypt. A proud feminist and animal rights advocate, she often uses her writing talent and love for journalism to highlight social issues and call for change.
by admin | May 25, 2021 | Business, Entrepreneurship, Marketing Basics, Markets, Online Marketing, Social Entrepreneur
By Saif Alam siddiqui, for Maeeshat
To begin with the topic let us understand the term “Social media is computer-mediated apparatus which allow people to create and exchange, information, ideas in the form of pictures/videos or text within virtual domain”. Social Networking allow individuals to interact with one another beyond the boundaries. When business join these social channels, consumers can interact with them directly which can be more personal to users than traditional methods of outbound marketing &advertising.
Social Media Marketing is the process of boosting website traffic through social media sites most common are Facebook, twitter, LinkedIn, Instagram.It focus on the creation of contents which fascinate and encourage the target audience to share across their social Network however this contents are organic in reach and it reaches by the frequency of clicks, likes or share through this phenomena a vast amount of data can be captured by analysing the fan base, content they like share or comment the current market trend and segment can be analysed bycertain analytical tools marketers can detect buying signals, such as content shared by people and questions posted online understanding of this signals can help sales people target relevant prospects and marketers to run targeted campaigns.
As social media is emerging day by day, and those not running with it have found it increasingly difficult to survive in this digital era it is being used by an estimated more than 76% of businesses today. Until now Business have spent years in the traditional social media marketing approach by organic engagement but the recent trend is charged and it’s not enough to create Instagram Facebook or LinkedIn Pages and get some likes or retweet. Now a days Social Media sites have initiated paid services to boost up the contents with paid Ads and sponsored contents business can reach beyond organic loyal or traditional social media fan which organically boost up the bottom line it can check the appropriate target audience reach for a proper market penetration.
Now let us see the types of social Media which serve distinct purpose:
- Owned/Organic – Brand controls the channel e.g.: Web/mobile site- Blog-Twitter.
- Paid– Brand pays to leverage a channel e.g.: Twitter ads (promoted tweets, promoted accounts) – Facebook page promotion (boosted posts, Facebook offers) – LinkedIn sponsored updates.
- Earned – Customer becomes the channel e.g.: Brand buzz – “Viral” content- Organic shares.
Source: http://blog.hootsuite.com/paid-earned-strategy
Paid social media (often referred to as “integrated social advertising”), is just that: A brand pays to social media channel to promote its message, service or product. By controlling the content, targeting and placement.After this your social media channel suddenly looks like the avenue for prospective customers andcontent can be directed to people who are more likely to engage.
The first question hunt social media marketer is that how far the investment is going to be profitable?
Let me explain the cost of Social media marketing by graphical presentation.
From the graph it is crystal clear that howaffordable social media isin deciding marketing strategy as compared to other source with same impact.
Source:(www.socialmediatoday.com)
For sure Business are using free social media but when analysed executed effectively, paid social media can give you a huge return on marketing expenditure. The sponsored content is targeted to the right market segment and it’s effective and profitable.
Main effective key points to love about social Media in its paid form:
Business can:
- Improve lead generation
- Control brand message and its delivery
- Increase validity of content
- Reach a broad, targeted audience
- Boost organic engagement
For sure Social media moves fast and need to analysed properly to make maximum of it now a days an ever-increasing cacophony of social media channels, it’s become difficult to get message out to the right people, let you alone decide by yourself about its impact on your business and choosing Social Media Marketing Campaign strategy.
The writer is Founder of www.tizarat.com he can be reached saifalam89@gmail.com
