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MIHAS 2018 records strong sales in its 15th Halal Showcase

MIHAS 2018 records strong sales in its 15th Halal Showcase

minhasThe 15th edition of MIHAS contributes to Halal economy, exports and SME development

KUALA  LUMPUR:  The  15th   Malaysia  International  Halal Showcase (MIHAS) 2018, organised by Malaysia External Trade Development Corporation (MATRADE), yet again proved to be a major catalyst in growing halal trade in Malaysia as well as internationally.

The event, which took place from 4-7 April 2018 was held at the Malaysia International Trade and Exhibition Centre (MITEC). A total of RM1.52 billion sales were recorded, compared to RM1.01 billion registered last year.

The sales were from the event’s two main components – exhibition and business matching programme  called  International  Sourcing  Programme  (INSP).  Sales  from  the  exhibition component recorded an increase of 29 per cent to RM914.57 million compared to RM708.82 million in 2017, while the INSP generated sales of RM602.45 million, an increase of 99.5 per cent compared to RM301.99 million in 2017.

The top performing sectors at MIHAS 2018 exhibition were prepared food (RM407.20 million or 44.5% share of total sales), beverages (RM129.3 million or 14.1% share), pharmaceuticals, toiletries  &  cosmetics  (RM108.04  million  or  11.8%  share),  agricultural  produce  (RM68.53 million or  7.5% share)  and machinery & equipment  (RM41.58 million or 4.6% share). The iconic event focused on seven key product and services clusters namely food & beverage, pharmaceuticals, cosmetics, finance, tourism, e-Commerce and logistics.

The  exhibition  has  attracted  778  exhibitors  from  32  countries,  and  witnessed  first-time participation from Cambodia,  Azerbaijan and Uzbekistan. Throughout the 4-day exhibition, MIHAS  2018  received  over  21,000  visitors  comprising  local  and  international  companies, associations, foreign delegation and others.

The INSP, held on 3 April 2018, attracted more than 182 prospective foreign buyers from 39 countries. During the event, a total of 2,094 business meetings were arranged between the international buyers and 428 Malaysian exporters. Among the top countries with the highest export sales for Malaysian companies at the INSP were China (RM310.46 million or 51.5% share of  total sales),  India  (RM75.61 million  or 12.6%  share),  Poland (RM71.34 million  or 11.8% share), Thailand (RM21.70 million or 3.6% share) and the United  States (RM20.13 million or 3.3% share).

According to YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry, MIHAS is not just an event, but a platform for the Halal industry, which has now been gaining strong momentum from the past decade. “The organisation of MIHAS is important in driving not  only  Malaysia’s,  but  the  world’s  Halal  industry  to  greater  heights.  With  Malaysia’s conducive  Islamic  economic  landscape,  MIHAS  has  become  a  marketplace  for  local  and foreign businesses to thrive in the Halal trade and to contribute significantly to the global Halal economy,” he said.

MIHAS Awards were also featured this year to provide recognition to companies who innovate and inject creativity into their product development. A total of 12 awards were given out during MIHAS Awards 2018, as a form of appreciation for the efforts made by MIHAS’ participants in showcasing their Halal products and services. Among the winners were PS Food & Beverage Sdn Bhd (Gold Award for Most Innovative F&B Product), Phytes Biotek Sdn Bhd (Gold Award for  Most  Innovative  Non-Food  &  Services),  Umrahloka  Sdn  Bhd  (Gold  Award  for  Best Malaysian Booth Design & Presentation) and Takex Co. Ltd (Gold Award for Best International Booth Design & Presentation). Palestine pavilion won the best country pavilion award.

MIHAS 2018 also introduced few series of programmes including seminars and conferences that were held concurrently with the exhibition. Among the programmes were organised in partnership   with   organisations   such   as   Bioeconomy   Corporation,   Thomson   Reuters, Association of Islamic Banks Institutions Malaysia (AIBIM), Universiti Malaysia Pahang, Majlis Amarah Rakyat  (MARA),  iHALALMAS  and  CrescentRating.  Some of  the key programmes include MATRADE Trade Talk, MyPitch@MIHAS, Symposium on Halal Gelatin Ecosystem, Halal Trade Finance Conference, IMHalal Conference and Halal in Travel Conference.

According  to  Ir.  Dr.  Mohd   Shahreen  Zainooreen   Madros,  Chief   Executive   Officer   of MATRADE,  these  programmes  are  part  of  MATRADE’s  efforts to  establish  an  element  of thought leadership for Malaysian companies in regards to all matters related to the global halal economy. “We take a holistic view in regards to MIHAS 2018. It is a platform for not only

WORLD HALAL WEEK 2018: MALAYSIA IN THE LEAD AS A ROBUST ISLAMIC ECONOMY

WORLD HALAL WEEK 2018: MALAYSIA IN THE LEAD AS A ROBUST ISLAMIC ECONOMY

Halal Industry Development Corporation (HDC) Chief Executive Officer Dato’ Seri Jamil Bidin delivering inaugural speech at WHC  Kuala Lumpur.

Halal Industry Development Corporation (HDC) Chief Executive Officer Dato’ Seri Jamil Bidin delivering inaugural speech at WHC Kuala Lumpur.

KUALA LUMPUR : “As at December 2017, Malaysia reaffirmed its position as the leading global Halal hub with an annual export value of RM43 billion for Halal products, and attracted investments worth RM13.3 billion in HALMAS Halal Parks. To date, a total of 28,000 jobs were created. These contributed approximately 7.5% to our nation’s Gross Domestic Product (GDP) for last year,” said Malaysian Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi. Speaking at the opening of the World Halal Week 2018 (WHW 2018), the Deputy Prime Minister said “Malaysia once again leads the Global Islamic Economy Indicator (GIEI) for the fifth year in a row. This impressive lead reflects a robust Islamic Economy ecosystem, with Malaysia enjoying a substantial lead in Islamic Finance and Halal Food.”

His Royal Highness Paduka Seri Sultan Perak Darul Ridzuan Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah

His Royal Highness Paduka Seri Sultan Perak Darul Ridzuan Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah

WHW 2018 is organised and led by Halal Industry Development Corporation (HDC) as the central agency under the Prime Minister’s Department of Malaysia in collaboration with the Malaysia External Trade Development Corporation (MATRADE) and the Department of Islamic Development Malaysia (JAKIM). Themed “Building for the Future”, World Halal Week has become pivotal in steering the growth of the global Halal industry.

Malaysian Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi Speaking at the opening of the World Halal Week 2018

Malaysian Deputy Prime Minister Dato’ Seri Dr Ahmad Zahid Hamidi Speaking at the opening of the World Halal Week 2018

The theme is most timely as waves of innovation are pervasive in Islamic economy in the recent years, fostering the generation of a wide spectrum of Islamic financial products and services.

World Halal Conference Inaugural

“The Government recognises the potential of the Halal industry and Islamic banking and finance, both pillars for the development of the Islamic economy. As such, the government will continue to support the development of these two industries which would provide economic benefit to the country and Muslim ummah globally,” added Datuk Seri Abdul Rahman Dahlan, Minister in the Prime Minister’s Department, in his address.

WHW 2018 comprises of three major components: a two-day World Halal Conference 2018 (WHC 2018) organised by HDC which starts (April 4); the Malaysia International Halal Showcase (MIHAS) from today until 7 April organised by MATRADE; and the Malaysia International Halal Assembly (MyHA) which started on 26 March and ended yesterday (3 April) organised by JAKIM.

Speaking of the World Halal Conference which starts on 4th of April in morning, HDC Chief Executive Officer Dato’ Seri Jamil Bidin said the event brings together more than 1,000 delegates from more than 50 countries to discuss an underlining theme “Whither the Next Economy?” It is an international platform to highlight the areas of Malaysian expertise that seeks to become a global benchmark in the development of the Halal industry.

“Industry players of Halal products cannot alienate themselves from what is rapidly happening around us – they must adapt, because the technology applies to everyone now and our role at HDC is to nurture and develop these companies to be ready for the global revolution,” said Dato’ Seri Jamil. “Companies must evolve to incorporate these new technologies into their business, deciding how they can use all the tools at their disposal today to develop their business, reduce cost, achieve higher revenue and to increase productivity.”

The 10th WHC 2018 will focus on five panel discussions namely on Game Changer: Economy Revolution; Emerging Trends of Global Economy & Implications to Malaysia’s Halal Industry; the Internationalisation of Islamic Economy: Global Integration & Strategic Collaboration; Halal & Science; and Managing the Brand.

This year, more interesting segment of the conference will be led by His Royal Highness Paduka Seri Sultan Perak Darul Ridzuan Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah which takes a look at global integration and strategic collaboration in internationalising of Islamic economy.

On the trade promotion end, the Malaysia External Trade Development Corporation (MATRADE) will organise the 15th edition of Malaysia International Halal Showcase (MIHAS) from 4th to 7th April, 2018, at the Malaysian International Trade and Exhibition Center (MITEC).

The largest MIHAS ever, this year’s edition has attracted the participation of over 800 companies in various Halal sectors including food and beverage, pharmaceutical, cosmetics, finance, tourism, ecommerce and logistics.

MIHAS which is currently the largest trade fair dedicated to halal economy in the world has attracted exhibitors from over 40 countries, including Indonesia, Thailand, China, the Philippines, Japan, France, India and South Africa. MATRADE has also, as part of its “International Sourcing Programme” (INSP) invited over 200 international buyers to attend MIHAS. These buyers were pre-selected by MATRADE’s 47 worldwide offices.

Visitors to MIHAS will also have access to the multitude of programmes that are being organised in conjunction to MIHAS at MITEC such as the Halal Trade Finance Conference, Halal in Travel Seminar, MyPITCH@MIHAS 2018, IMHALAL Conference@MIHAS and Halal Gelatin Industry Ecosystem Seminar.

Malaysia International Halal Assembly (MyHA) is a combination of four programmes; the Halal Professional Board course, International Halal Capacity Development Programme, Halal Certification Bodies Convention and the International Halal Authority Board General Assembly; started from 26th March to 3rd April 2018 that was held at Le Meridien Hotel Putrajaya, Malaysia,. More than 900 participants from over 42 countries were expected to be in attendance.

Returning for the 9th year, the Halal Certification Bodies Convention (HCBC) in 2018 brought another exciting theme – “Halal Connecting the World”. HCBC is a convention that gathers together, leaders in the global halal industry, religious authorities as well as Halal professionals from all over the world to provide insights on the halal industry.