JEDDAH — Offering the widest possible range of products and services under one roof, Saudi Arabia’s annual food, hotel and hospitality trade show is ready to welcome thousands of expected visitors from the Kingdom and other parts of the region when it opens its doors on Sunday.
The exhibition, which will be held at the Jeddah Center for Forums and Events, will run until Wednesday, April 16, from 5 p.m. to 10 p.m.
Organized by Al Harithy Company for Exhibitions (ACE) and under the patronage of the Ministry of Agriculture, the 2014 edition of one of the region’s prime trade shows will feature more than 400 exhibition booths of companies from Turkey, China, Egypt, India, Indonesia, Italy, Malaysia, Jordan, the United States and the Kingdom.
Saudi Arabia’s 19th International Event for Food, Beverages and Catering, Hotel Equipment, Supplies and Services will be inaugurated by Director General for Agriculture Affairs and official spokesman for Makkah Hassan Bin Obaid Snicov. It will be attended by diplomats, businessmen, other dignitaries and experts from the food and hospitality sector.
“The Saudi Food, Hotel and Hospitality Arabia Fair has been a highly anticipated event benefitting both the tourism and business sectors in Saudi Arabia,” said Zahoor Siddique, Vice President of Al Harithy Company for Exhibitions (ACE).
“It brings together a large number of participating countries from across the globe, thus spreading Jeddah’s name as a premier business and tourism hub in the region,” he added.
The 2014 fair will provide a vast trade and sourcing platform for exporters, buyers, exhibitors and visitors alike and a number of lucrative networking opportunities, competitions and live shows.
As part of its extended five-day format, the event will host an open cooking and art de table competitions among professional chefs working in five-star hotels and restaurants to showcase their creations. The competitions are sponsored and organized by Nestle.
Saudi Arabia’s food forecast consumption has been grown since 2012 by 55.3 percent to reach the value of SAR 248 billion, outperforming other regional markets.