Haji Sheikh Ahmad Dusuki Bin Sheikh Mohamad, Managing Director of Muslim Best Marketing Sdn Bhd holds a Diploma in Accountancy from Ungku Omar Polytechnic, Ipoh in 1979. He also sits as the Executive Chairman of Konsortium Usahawan Makanan Dan Industri Asas Tani Malaysia Sdn Bhd (KOMITA).

Haji Sheikh Ahmad Dusuki Bin Sheikh Mohamad, Managing Director of Muslim Best Marketing Sdn Bhd

Muslim Best Marketing (MBM) started as a small home business in 1952 by an industrious lady named Hajjah Che Sepiah Samad, who is now deceased. The late Hajjah Sepiah started selling her bottled soy sauce under the name Kicap Makan from her home in Kampung Puteh, Kota Bharu, Kelantan. It was only in January 1991 that two of her grandchildren expanded the business and established Muslim Best Food Industries Sdn Bhd in Kuala Krai, Kelantan with an initial investment of RM1million.

MBM was subsequently set-up to market and promote the products in a more coordinated manner, emphasising on their core product labels which are Muslim Best, Mister Tapioca and Royal Heritage. These products are distributed to the local hypermarkets and supermarkets like Tesco, Giant and Mydin. MBM is now located in Puchong, Selangor.

In 2007, MBM made a giant leap forward and took their business to the United Kingdom after signing an agreement with Tahira Food Limited, a company based in the United Kingdom to distribute all Muslim Best products to all Tesco outlets in there. In addition to this, Muslim Best was able to penetrate markets in Morocco and Vietnam with the help of KOMITA. Now, MBM products can be found in retail markets in Canada, Brunei, Indonesia, Vietnam, China, Cambodia, and Ireland.

As a far sighted Muslim company, they worked with the Malaysian Agricultural Research and Development Institute (MARDI), to produce by-products of local tropical fruits found in abundance in Malaysia such as Papaya Salsa Sauce, Mango Salsa Sauce, and Pineapple Salsa Sauce.

MBM is also involved in the vendor development programmes and had successfully developed 8 vendors with whom they have established an agreement to supply 20 varieties of products such as Murtabak Raja, roti canai, nuggets, fries, samosa, potato and banana chips to be marketed under the labels of MBM.

The Products:

Sauces under the label Muslim Best, specialising in soy sauce Tapioca based snack food under the label Mister Tapioca Chips

International Markets:

Besides the local hypermarkets and supermarkets, MBM products can now be found in retail markets in Canada, Brunei, Indonesia, Vietnam, China, Cambodia, and Ireland.

Moving Forward:

MBM plans to expand their business at Halal Park Pedas, Negeri Sembilan where they are the Anchor Plant and explore new products such as instant noodles and biscuits as well as expand their segment of the international market.

Company Achievements

• Halal certification from JAKIM
• Good Management Practice (GMP) certification
• Successful Agricultural Marketer 2009 award (Pemasar Tani Jaya 2009)