Dubai-UAE: – As part of the Ramadan ‘Reading Nation’ campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, LuLu Group announced a contribution of AED2 million to provide 200,000 books to refugee camps and schools around the world.

Speaking on the Group’s allocation, Yusuff Ali MA, Chairman of LuLu Group, said: “This is a great humanitarian initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum during the Holy Month of Ramadan and will certainly help build our future generations and nurture their minds and the souls. I am honored and proud to associate with the Reading Nation campaign that I am confident will create a global impact in spreading knowledge among underprivileged children.

“At LuLu Group, we have always supported the various humanitarian and charitable initiatives launched by the visionary leaders of this great country. I urge businessmen and expatriates of all nationalities to come forward and support this noble campaign in the best way they can.”

His Excellency Tariq Al Gurg, CEO of Dubai Cares, said: “We appreciate and commend the LuLu Group for its support and contribution to the Reading Nation campaign. The Group has consistently reinforced the various humanitarian initiatives launched by the UAE and led the way as a proactive corporate enabler that encourages private sector companies in the country to give back to the community that has shaped their prosperity.”

The Reading Nation campaign will continue until the 19th day of Ramadan, which coincides with Zayed Humanitarian Day. The goal of the campaign is to provide five million books to students-in-need in refugee camps and schools around the Arab and Islamic world. Two million books will be provided to children and students in refugee camps. Furthermore, 2,000 school libraries around the Arab and Islamic world will be supplied with two million books. In addition, the campaign will support the foreign educational programs of Emirati humanitarian organizations and donate a further one million books to this cause.