Bengaluru : Facebook and YouTube have become the platforms of choice for the Indian Micro, Small and Medium Enterprises (MSMEs), accounting for 80 per cent of their total social media traffic, followed by Instagram, Blogger and Quora, a report said on Wednesday.

According to Bengaluru-based integrated solutions provider Instamojo, Facebook and Youtube drive the highest traffic at 60 per cent and 20 per cent respectively, followed by Instagram (7 per cent) and Blogger (5 per cent).

Q&A platforms such as Quora accounted for 3 per cent of the total traffic.

“Social media channels have allowed merchants to tap into a wider audience and digital payment platforms have eased the process of collecting payments,” Sampad Swain, CEO and Co-founder, Instamojo, said in a statement.

Instamojo witnessed a 100 per cent growth in social media traffic as compared to last year. The company works with over three lakh MSMEs.

According to the company, 80 per cent of micro-businesses today use social media to grow and sustain businesses.

Currently, MSMEs in the education sector use YouTube to upload tutorials and monetise through their content on the platform.

—IANS