New Delhi: As stocks of fast-moving consumer goods (FMCG) companies keep growing, the sector growth has slowed down due to less packaged food consumption among the Indians and slowdown in daily online grocery demand on various digital platforms, according to a report.

Latest insights from leading market consulting and intelligence firms Kantar and NielsenIQ, the FMCG sector growth slowed to 4 per cent in the April-June quarter (Q1 FY25), compared to 12.2 per cent in the same period last fiscal.

The reasons cited in the data are price drops, reduced packaged food consumption (amid severe heatwave) and daily household products and groceries not selling as fast on various quick grocery delivery platforms as compared to last year.

The urban market did not record growth for three straight quarters, and is contending with a huge Q2 2023 base. The falling Urban curve coupled with a strong base is likely to constrict the numbers for the next quarters.

Rural growth again outpaced urban areas and big FMCG companies maintained better performance than smaller firms. Consumption gaps between urban and rural markets are narrowing down.

In the Union Budget, Finance Minister Nirmala Sitharaman decreased income tax and increased standard deduction rebate, a move that is likely to boost FMCG sector growth.