Las Vegas, (IANS) : In a bid to redefine customer experience, Adobe kicked off its ‘Summit 2017’ with the launch of Experience Cloud and Advertising Cloud and showcasing new platform capabilities and innovations in artificial intelligence (AI), virtual reality (VR) and internet of things (IoT).

In the presence of a record 12,000 attendees, Adobe on Tuesday unveiled Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences.

Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform. Experience Cloud integrates with Adobe’s Creative Cloud and Document Cloud.

The company also announced new developer tools and partner integrations as well as new intelligence features for enterprises available through Adobe I/O — Adobe’s cross-cloud developer portal — powered by Adobe Sensei.

Adobe Sensei — the intelligence layer in the Adobe Cloud Platform — offers customers a unified AI and machine learning framework and intelligent services.

The key updates include new Sensei capabilities for the enterprise, including fluid experiences, auto-target, enhanced anomaly detection and contribution analysis.

Further, Adobe and Microsoft announced the availability of their first set of joint solutions designed to help enterprises transform their customer experiences.

These solutions are now available and will help customers transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud.

The companies also announced that they were collaborating on the first open industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences.

Apart from these key announcements, Adobe will also preview unannounced technology in areas including AI, VR and IoT at the “Summit Sneaks”.

The conference will feature actor Ryan Gosling, Saturday Night Live’s Kate McKinnon and Super Bowl MVP Peyton Manning, who will share how digitalisation has impacted their careers.

Executives from Facebook, Microsoft, National Geographic, the NBA, among others will also join Adobe executives on the stage.