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E-commerce platforms set to launch festive sales from Wednesday

E-commerce platforms set to launch festive sales from Wednesday

SaleNew Delhi : It is time again to loosen your purse strings! With attractive deals and huge discounts across various categories on offer, almost all major e-commerce platforms are geared up to commence their sales for the festive season.

While e-commerce giant Flipkart and the online retail platforms it owns — Jabong and Myntra — will start with their five-day-long “Big Billion Days” sales from September 20, Amazon India’s “Great Indian Festival” will begin exclusively for its “Prime” customers on the same day at 12 p.m.

However, the festival sale for all customers of Amazon India will be from September 21 to 24.

“For the first time ever, the Great Indian Festival will start early at 12 noon on September 20 only for ‘Prime’ members,” Manish Tiwary, Vice President, Category Management, Amazon India, told IANS.

“We expect more customers to join the digital ecosystem and shop with us during this festive season. With expanded selection and a robust logistical support system, we are ready to handle the massive customer traffic that we are bound to receive this season,” Tiwary added.

Amazon India will offer deals across several categories, including smartphones, tablets, laptops, large appliances, baby products, clothing and accessories, beauty products, home and kitchen products, furniture and stationery products.

Swati Bhargava, co-founder of CashKaro, said: “What is interesting this time is that earlier, very often it used to be only Flipkart and Amazon trying to announce sales. This time, all the main six to seven e-commerce retailers, like Jabong, Shopclues and Myntra, Paytm Mall… are doing sales on the same day.”

CashKaro, partner to more than 1,500 e-commerce sites, provides its members with cashback offers on their online shopping at various sites like Flipkart, Amazon.in, Paytm, Shopclues and Jabong.

“Typically, we see about a 300 per cent increase in our GMV (gross merchandise volume) which goes through CashKaro during the festive season. Even in September, if we were to compare with the numbers of August, I am sure we will see at least a 300 per cent increment,” Bhargava told IANS.

She added: “We will probably be driving over Rs 100 crore of sales in this month alone to all our partner retailers.”

In online retailing, GMV indicates a total sales dollar value for merchandise sold through a particular marketplace over a certain time frame.

“Also, this time, it is not ‘start of the month’ sale, it is mid-month. There will be a little bit of cash crunch also, which is why this is a good time to bring in cards and EMI offers,” Bhargava added.

Online marketplace ShopClues’ “Maha Bharat Diwali Sale”, which will run from September 20 to 28, will offer a wide range of products with discounts ranging from 50-80 per cent off across the home and kitchen, electronics and accessories, and fashion and lifestyle categories.

“ShopClues aims to achieve 75 per cent plus growth in business over September-October,” said Radhika Aggarwal, Co-Founder and CBO, ShopClues.

“We have also ramped up our associations with top banks, portals and e-wallets, to enable a seamless and delightful shopping experience for our customers during this Diwali,” she added.

In line with the e-commerce giants, Paytm Mall, owned by Paytm Ecommerce, will also launch its first ever festive season sale — “Mera Cashback Sale” — from September 20 to 23.

“This is our first festive season sale and we are expecting 5-6 million new customers on our platform during the four-day sale,” said a Paytm Mall spokesperson.

While the full-on sales are slated to start from Wednesday, some other e-commerce sites such as LimeRoad have their festive sales ongoing.

“LimeRoad introduced ‘The Festive Love Affair’, a collection featuring an array of handpicked kurtas, sarees, suits, heritage jewellery, traditional home décor and a lot more… It is live from September 15 to 26 and caters to both budget buyers and luxury shoppers,” said Suchi Mukherjee, Founder and CEO of LimeRoad.

Mukherjee told IANS that approximately 30 per cent of the total revenue inflow is seen during the festive months.

Flipkart will also run its “Flipkart For India” campaign as part of the sales offer during which it will ship festive gift hampers to the families of army martyrs, and current personnel of the army, Border Security Force and the Central Reserve Police Force, posted in hostile locations away from home.

“The specially-packaged boxes, numbering a few hundred, will contain an assortment of dry fruits and a gift voucher worth Rs 10,000 that can be used to shop on Flipkart,” the company said in a statement.

—IANS

Asia Pacific driving revenue generation in digital marketing: Adobe

Asia Pacific driving revenue generation in digital marketing: Adobe

dmNew Delhi, (IANS) Our growth in the Asia Pacific (APAC) region is set to explode and India is one of the key engines to drive Adobe’s revenue generation in the digital marketing space, a senior Adobe executive has said.

“If you look at the total revenue of Adobe last year, it was $4.896 billion and Asia Pacific contributed nearly 14 percent of the entire revenue,” Umang Bedi, managing director (south Asia), Adobe, told IANS.

Several Indian companies have subscribed to Adobe’s digital marketing solutions in the recent past to enhance consumer experience and revenue generation.

“Some of the largest customers were from the regional parts of the country. Today, we support nearly 10 regional languages, including Gujarati, Kannada, Malayalam and Bengali,” he added.

According to Chinmai Sharma from Taj Hotel group that uses Adobe’s digital marketing solutions to improve customer experience, nearly 75 percent of customers staying with them either book or search online.

“They use desktops and smartphones to search for the best options. That means that digital marketing has a huge potential,” Sharma, chief revenue officer at Taj Hotel group, told IANS.

“…so if we use it the correct way, it will help us customise the messaging to each and every customer which helps them to choose wisely. We can provide them with some great offers and itinerary in advance,” he added.

On asked why the group chose Adobe as a partner, Sharma said Adobe has domain knowledge and expertise on the technical and industrial side.

“We wanted a company where the data can be stored and accessed from one place. We used Adobe Experience Manager (AEM) service and the biggest advantage was that a customer could run the website from smartphones, desktop and tablets with ease,” Sharma noted.

“Clicks to the ‘Booking Engine’ almost doubled from 14 percent to 27 percent. People are staying on the website for longer — from 122 seconds earlier to 154 seconds now — and the bounce rates have gone down to 44 percent from 55 percent before,” Sharma added.