by admin | May 25, 2021 | Markets, Networking, Online Marketing, Social Media, Technology
San Francisco : Microsoft-owned professional networking platform LinkedIn is launching a live video feature on its app to enable users to broadcast real-time videos.
The beta version of “LinkedIn Live” is first launching as an invite-only feature in the US, and it remains unclear if and by when would the feature be available for everyone to create LinkedIn Live videos.
“Video is the fastest growing format on our platform right now and Live has been the most requested feature,” TechCrunch quoted Pete Davies, Director of Product Management at LinkedIn as saying on Tuesday.
LinkedIn’s live video effort is supported by a part of Microsoft’s cloud division — Azure Media Services — that is providing encoding for LinkedIn Live.
“The feature is intended to allow users to ask questions or make suggestions in the comments in real time where hosts could moderate those comments in real time too,” Davies said.
The initial live content that LinkedIn hopes to broadcast and cover includes conferences, product announcements, questions and answers, events led by influencers, earnings calls, graduation and awards ceremonies and more.
LinkedIn introduced its first native video features in 2017 which have proven to be a strong engine for engagement and revenue growth at the company.
“Microsoft reported in its last quarterly earnings that revenues at LinkedIn were up 29 per cent, with a reference to growing its ads business specifically with record levels of engagement highlighted by LinkedIn sessions growth of 30 per cent,” the report noted.
The platform recently announced that it has touched the 50 million user-mark in India with 562 million global members.
—IANS
by admin | May 25, 2021 | Corporate, Corporate Buzz, Entrepreneurship, Markets, Social Media, Success Stories, Technology
New Delhi : Microsoft-owned professional networking platform LinkedIn on Thursday announced the appointment of Mahesh Narayanan as Country Manager for India.
Narayanan will assume his new responsibilities from January 7, 2019, said LinkedIn which has over 590 million members globally and more than 53 million members in India.
He previously served as the India Managing Director for leading music and audio streaming service Saavn and led Google India’s mobile advertising business from 2010-2013.
Narayanan spearheaded the digital transformation and market-entry strategies for a host of marquee digital businesses such as Sociomantic Labs and AdMob among others in the past.
“I am grateful for the opportunity to further LinkedIn’s vision and mission in an important market that is rapidly digitizing,” Narayanan said on his appointment.
He will report to Olivier Legrand, LinkedIn’s Managing Director for the Asia Pacific (APAC) region and will join the company’s Asia Pacific senior management team, the professional network service said.
“India continues to be a strategic market for LinkedIn, and we are pleased to have Mahesh join our team to take our business to its next growth chapter,” Legrand said.
“As we continue to invest in the market, Mahesh’s strong track record in leading growth businesses and his deep market experience will bolster our efforts in India,” Legrand added.
As LinkedIn’s fastest-growing and largest market outside the US, India has seen its member base grow from 3.4 million members in November 2009 to more than 53 million members in July 2018.
—IANS
by admin | May 25, 2021 | Branding, Markets, Networking, Technology
San Francisco : With an aim to help its users craft a compelling resume, LinkedIn has launched a useful feature called Resume Assistant to bring the insights of the professional networking site directly into Microsoft Word.
After you select your desired role and industry, Resume Assistant will pull LinkedIn insights from millions of member profiles so you can see diverse examples of how professionals in that role describe their work.
“Within Resume Assistant you’ll also see relevant job listings from LinkedIn’s over 11 million active job openings to jump start your search.
“Along with job openings, you’ll see details of what the job requires, helping you to tailor your resume to a specific role,” LinkedIn said in a blog post on Wednesday.
Within Resume Assistant, users will also see the option to turn on Open Candidates. This feature on LinkedIn quietly signals to recruiters that you are open to new opportunities, and makes you twice as likely to hear from recruiters.
Resume Assistant will be rolling out to Microsoft Insiders starting this week on Windows and will be generally available to Office 365 subscribers in the coming months, the Microsoft-owned firm said.
—IANs
by admin | May 25, 2021 | Corporate, Corporate Buzz, Markets, Technology
Washington, (IANS) As the news of Microsoft’s $26.2 billion acquisition of the professional networking website LinkedIn made the headlines on Tuesday, the shares of micro-blogging website Twitter went up more than eight percent in early-morning trading.
Why? According to media reports, Microsoft-LinkedIn acquisition in the enterprise social media space has rekindled hope for Twitter which is affected by stalled user growth.
If Twitter shares stay up for some time, it is a clear signal that investors would rather see it in someone else’s hands, Re/Code reported on Tuesday.
Google is rumoured to be ahead in the race to acquire Twitter. Another key global media player Comcast may also join the race, the report added.
The 10-year-old Twitter is facing stalled user growth and growing competition for quite some time. A sequential decline in its monthly active users (MAUs) base triggered a sharp fall for Twitter shares as the company announced its fourth quarter results recently.
The micro-blogging site reported 305 million monthly active users for the fourth quarter, compared to 307 million in the third quarter that excluded SMS-only followers.
As many top-notch executives have quit the company in the recent past, Twitter is going through a major overhaul under Jack Dorsey, the new CEO.
According to Dorsey, the engagement on Twitter is growing. Direct messages are up about 50 percent year-over-year and tweets shared via direct message are up more than 75 percent quarter-over-quarter.
“We’ve seen increases in tweets and replies and retweets and also likes. We want to continue to make sure we are refining that timeline and making it better and better,” Dorsey was quoted as saying.
Dorsey has hinted that Twitter’s deal with the National Football League (NFL) to stream 10 games this fall will help the company earn better traffic.
Recent reports claimed that over 32 million Twitter passwords may have been compromised by locking accounts that demand extra protection and requiring a password reset.
LeakedSource said the cache of Twitter data contains 32,888,300 records, including email addresses, usernames and passwords.
It’s not clear how many accounts Twitter chose to lock, but the company told the Wall Street Journal the number was in the millions, and that those affected will have already received an e-mail explaining the situation.
