New Delhi: Online food delivery platform Swiggy on Wednesday announced the launch of ‘Swiggy UPI’, integrating National Payments Corporation of India’s (NPCI) digital payments solution to deliver faster in-app experience for customers.
Users can now complete UPI transactions without leaving the Swiggy app, reducing the payment process from five steps to just one, the food aggregator said in a statement.
“This feature aligns with Swiggy’s mission to enable unparalleled convenience to consumers as UPI emerges as one of the most preferred payment methods,” said Anurag Panganamamula, Head of Revenue and Growth at Swiggy.
The new feature is powered by Juspay’s HyperUPI Plugin and eliminates the need for the redirection to third-party UPI apps.
In April this year, Finance Minister Nirmala Sitharaman highlighted that India recorded approximately 131 billion UPI transactions.
As UPI continues to gain popularity, the National Payments Corporation of India (NPCI) is encouraging more entities to integrate UPI services.
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