Petaling Jaya, – The Halal Development Corporation Berhad (HDC), has successfully made a significant impact at the JFEX Summer Show 2025, held at Tokyo Big Sight, Japan from 9 to 11 July 2025. This strategic participation marks a major milestone in promoting Malaysia’s halal products and services on the global stage.

The HDC Pavilion was officially launched by Encik Anwar Udzir, Deputy Chief of Mission at the Embassy of Malaysia in Japan, and led by HDC’s Head of International Cooperation, Mohamad Romzi Sulaiman further reinforcing Malaysia’s commitment to expanding its halal footprint in Japan and the region. This initiative aligns with Strategic Thrust 2 of the Halal Industry Master Plan 2030 (HIMP 2030), which focuses on creating new and larger market spaces for Malaysia’s halal products and services.

“HDC’s presence at JFEX 2025 provided a strategic platform for 50 Malaysian halal-certified exporters and export-ready companies to present their products and services to the Japanese market and neighbouring countries. This showcase was to promote the Halal Malaysia brand and open a valuable trade as well as investment opportunities for Malaysian businesses.” Said Mohamad Romzi.

Furthermore, HDC sought to increase awareness, understanding, and acceptance of the Halal Malaysia brand by promoting not only halal products but also comprehensive halal ecosystem including training, consultancy, and advisory services within Japan and its surrounding markets.

Over the course of three days, HDC facilitated more than one hundred B2B meetings between Malaysian exhibitors and high-quality Japanese and international buyers. These engagements generated potential sales valued at approximately MYR 345.2 million, demonstrating strong demand for Malaysia’s halal offerings.

In recognition of their excellence, three (3) Malaysian companies were honoured with JFEX Awards:

• G Daily Supply Sdn. Bhd. – New to Japan category,
• Guan Tong Industries Sdn. Bhd. – Wellness category,
• Thean Heong Sauce Industry Sdn. Bhd. the Best Gift category.

“Our participation in JFEX 2025 demonstrates Malaysia’s commitment to strengthening halal businesses ties with Japan. The overwhelming response and business interest we received show the growing trust in Halal Malaysia as a global brand. We are proud to support our exporters in expanding their reach and building long-term partnerships in this highly potential market.” added Mohamad Romzi.

Japan remains one of Malaysia’s top five halal export destinations, with export values ranging from RM2.5 billion to RM3.5 billion in 2023 and 2024. The sustained high interest from Japanese businesses has positioned HDC as a key reference point for halal knowledge and expertise, with numerous visits and enquiries from Japanese organizations even before the pandemic. This momentum is further supported by Malaysia’s ongoing participation in World Expo 2025 in Osaka, reinforcing the nation’s commitment to global halal leadership.