Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Facebook may unveil eye-tracking technology in future

by | May 25, 2021

FacebookSan Francisco : Facebook is bullish on eye-tracking technology tools that will let the social media giant detect users’ eye movement and emotions but has denied using it at the moment, the media reported.

In a 229-page document addressed to US Congress in the wake of Cambridge Analytica data breach scandal, Facebook revealed that it had looked into building the technology, Fortune reported on Wednesday.

“Like many companies, we apply for a wide variety of patents to protect our intellectual property. Right now, we’re not building technology to identify people with eye-tracking cameras,” according to the document.

“If we implement this technology in the future, we will absolutely do so with people’s privacy in mind, just as we do with movement information.”

Facebook already has two patents titled “Dynamic eye tracking calibration” and “Techniques for emotion detection and content delivery”.

“Facebook is accused of violating user privacy by collecting data derived from Facebook users’ faces in photographs,” the report noted.

In new documents, the social networking giant has already admitted that it allows advertisers to target users based on their “interests” and “behaviours”.

When Facebook CEO Mark Zuckerberg appeared before the US Congress in April, he faced several questions from lawmakers. But his in-person testimony left them with several lingering questions.

—IANS

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

India pips US to become 2nd largest 5G mobile market, Apple leads

India pips US to become 2nd largest 5G mobile market, Apple leads

New Delhi: India has overtaken the US to become the world’s second-biggest 5G handset market for the first time, behind China, a report has mentioned. Global 5G handset shipments grew 20 per cent (year-on-year) in the first half of 2024, according to the Counterpoint...

Sale of smartphones worth Rs 1 lakh and above surge in India

Sale of smartphones worth Rs 1 lakh and above surge in India

New Delhi: With disposable incomes rising amid the premiumisation trend, the sales of luxury smartphones have surged in India in recent quarters, industry experts said on Tuesday. The smartphone shipments of Rs 1 lakh and above increased by 20 per cent (year-on-year)...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *