Mumbai  : (IANS) Leading travel group Cox & Kings Ltd on Tuesday launched #GetawayGoddess campaign on Twitter asking women about various reasons that stop them from exploring the world.

As soon as the hashtag went online, it reached 30 lakh people within no time, generating over three crore impressions in a flat four hours and still continues to be one of the top trends, the company said in a statement.

The launch also displayed various themes of #GetawayGoddess and the destinations available on the women-only tours.

In a series of retweets, the company assured the audience about the benefits of travelling with #GetawayGoddess.

It focused on safety and comfort, travelling with like-minded women, women guides and more importantly, a stress-free experience.

Cox & Kings Ltd. is a leading holidays and education travel group with operations in 22 countries across four continents.