Mumbai: As AI adoption surges among Indian enterprises towards digital transformation, IT major Tech Mahindra and tech giant Google Cloud on Thursday announced a strategic partnership to boost generative AI (gen AI) adoption and lead digital transformation for various entities of Mahindra & Mahindra (M&M).

Tech Mahindra will leverage artificial intelligence (AI) and machine learning (ML) technologies to enhance various aspects of engineering, supply chain, pre-sales, and after-sales services for M&M.

“The partnership with Google Cloud is a step forward in setting new customer experience benchmarks by leveraging the power of AI-based insights,” said Rucha Nanavati, Chief Information Officer at Mahindra Group.

“Google Cloud is committed to providing companies like M&M with our trusted, secure cloud infrastructure, and advanced AI tools,” said Bikram Singh Bedi, Vice President and Country MD at Google Cloud.

M&M and Tech Mahindra will also use Google Cloud’s AI technologies to develop AI-powered applications for critical business areas. In addition, Tech Mahindra will manage various workloads, including enterprise applications and workloads for simulators.