Dubai, (IINA) : Preparations are all set to hold the third Middle East Franchise Expo & Forum on October 25-26 at the Jumeirah Beach Hotel in Dubai, WAM reported Monday.

Vice President of the Middle East and North Africa Franchise Association Omar Al-Hazza stated that “the forum will showcase a wide range of 90 brands in the two-day event.” He said the Middle East and North Africa markets hold some of the most extraordinarily advantageous platforms for the development of the franchising industry in the world as it is a $30 billion franchise economy. “The UAE alone commands $18 billion of this growing sector.”

“The MENA region, home to 355 million people, has witnessed numerous positive changes in recent years,” Al Hazza added. During the third Middle East Franchise Expo & Forum, the participants will be engaging in one-on-one business meetings with franchise brands from over 65 companies.

Franchising experts and successful franchisors will conduct highly instructive seminars and workshops focused on inspiring small and medium sized businesses to adopt the franchising model of business.